Account Manager - Food
prima inter-chem sdn bhd
📍 selangor malaysia🕐 24d ago🔗 workday
Job Description
**1\. Sales & Business Development**
* Develop and execute sales strategies and business plans to drive growth within the assigned food industry segments, including key accounts, distributors, manufacturers, and OEM customers.
* Achieve assigned sales targets in revenue, sales volume, profitability, and gross margin.
* Identify, develop, and maintain a healthy sales pipeline through proactive business development activities and market expansion initiatives.
* Explore and penetrate new market opportunities and applications within the food industry, including bakery, dairy, beverages, confectionery, processed food, and functional ingredients sectors.
* Conduct regular market visits, customer presentations, and business reviews to strengthen market presence and customer engagement.
* Lead commercial discussions including pricing negotiations, contract terms, and business proposals while ensuring sustainable profitability.
* Work closely with internal stakeholders to implement effective pricing, promotional, and product positioning strategies.
* Monitor sales performance against targets and implement corrective actions and recovery plans where necessary.
* Participate in trade exhibitions, industry events, seminars, and networking activities to promote company products and strengthen industry relationships.
* Continuously identify opportunities for cross-selling, up-selling, and strategic account growth.
**2. Key Account & Customer Management**
* Build, strengthen, and maintain long-term business relationships with customers and strategic accounts within the food industry.
* Conduct regular customer visits to understand customer operations, business challenges, and technical requirements.
* Provide suitable product recommendations, value-added solutions, and application support aligned with customer needs.
* Manage customer inquiries, feedback, complaints, and service-related matters professionally and in a timely manner.
* Collaborate closely with Product Managers, Technical teams, and Head of Department (HOD) in managing strategic and high-value accounts.
* Ensure high levels of customer satisfaction, retention, and loyalty through consistent service excellence.
* Prepare and deliver business reviews, proposals, product presentations, and commercial updates to customers.
* Maintain accurate customer records, account plans, pricing structures, and sales activities within the CRM or reporting systems.
* Support customers in product trials, application testing, and commercialization activities where applicable.
**3.** **Market Intelligence & Strategy**
* Monitor industry trends, competitor activities, customer developments, and emerging market opportunities within the food industry.
* Conduct market research and gather customer insights to support business growth and product development initiatives
* Identify new applications, market segments, and growth areas to expand the company’s market share.
* Provide timely market feedback and commercial insights to management for strategic decision-making.
* Analyse sales data, market trends, and customer performance to drive strategic business actions and forecasting accuracy.
* Support annual business planning, budgeting, and forecasting exercises.
* Stay updated on industry regulations, food safety standards, and market developments relevant to the business.
**3.** **Internal Collaboration & Reporting**
* Collaborate closely with Sales, Marketing, Technical, Regulatory, Customer Service, and Supply Chain teams to ensure seamless business operations and effective customer support.
* Coordinate internally to ensure timely delivery, inventory availability, and resolution of operational issues.
* Prepare accurate sales forecasts, pipeline updates, market reports, and monthly business performance reports.
* Ensure compliance with company policies, business ethics, quality standards, and regulatory requirements.
* Maintain proper documentation of customer activities, quotations, contracts, and sales records.
* Support internal projects, product launches, and continuous improvement initiatives as assigned by management.
* Participate actively in sales meetings, training programs, and company initiatives.
* Assist and participate in the company’s annual stock-taking exercise when required**.**
**JOB REQUIREMENTS**
**Education**
* Bachelor Degree in Food Science, Food Technology, Nutrition, Chemistry, Biotechnology, Life Sciences, Agriculture, or related disciplines.
* Candidates with relevant commercial experience in the food ingredients or food manufacturing industry may also be considered.
* Additional certifications or professional training in sales, business development, food applications, or technical food-related fields will be an added advantage
**Experience**
* Minimum 3–5 years of sales, key account management, or business development experience within the food ingredients, food manufacturing, FMCG, or related industries.
* Experience managing customers such as food manufacturers, distributors, OEMs, processors, or industrial food accounts is preferred.
* Experience in handling technical or solution-based sales will be an added advantage.
**Knowledge and skills**
* Strong knowledge of the food industry, including applications in bakery, dairy, beverages, processed food, confectionery, or functional ingredients.
* Good understanding of food ingredients, additives, formulations, and product applications.
* Strong commercial acumen with the ability to identify business opportunities and translate customer needs into practical business solutions.
* Excellent account management and relationship-building skills.
* Strong negotiation, influencing, presentation, and problem-solving abilities.
* Ability to analyze market trends, sales data, and customer insights to support strategic decisions.
* Proficiency in consultative and solution-based selling approaches.
* Strong communication and stakeholder management skills across all organizational levels.
* Ability to work independently while collaborating effectively with cross-functional teams.
* Good organizational, planning, and reporting skills with attention to detail.
**Other requirements**
* Willingness to travel regularly within the assigned territory and for customer visits.
* Possess a valid driving license.
* Good command of English and local language(s), both written and spoken.
* Proficient in Microsoft Office applications, particularly Excel, PowerPoint, and Outlook.