Amazon Brand Development & Launch Manager

Are you an Amazon expert with a passion for creating and scaling winning products? Our client, an international company selling beauty products in the USA, is looking for a **highly strategic and execution-driven Amazon Manager** to take full ownership of its Amazon brand management and **new product development and launch** processes. In this role, youll lead everything from market validation to top-ranking execution, ensuring each launch is set up for explosive success in the US marketplace. Youll also drive growth for existing products through continual optimization and data-backed decisions. If you have a proven track record of successful Amazon launches, deep knowledge of the platform, and a hands-on approach to scaling products, we want to connect with you. ### Key Responsibilities * **Lead the end-to-end Amazon product development process**: from market research and validation to launch and post-launch optimization. * Develop and execute standardized, scalable launch SOPs. * Own **Amazon launch strategy**, including listing creation, PPC, pricing, inventory, and reviews. * Collaborate closely with product development, creatives, and operations teams to bring products to market effectively. * Oversee the creation of SEO-optimized, conversion-focused product listings using keyword research and competitor analysis. * Launch products with a clear focus on early momentum: sales velocity, review generation, and keyword ranking. * Utilize tools like Helium 10, Keepa, Data Dive, and others to support data-driven decision-making throughout the lifecycle. * Monitor products performance daily, making agile adjustments to improve KPIs. * Strategize and implement **initial PPC campaigns**, budget allocation, and ASIN targeting to gain visibility fast. * **Plan inventory** based on launch timelines, velocity estimates, and restock strategies. * Conduct detailed **post-launch analysis** to extract insights and apply them to future launches. * Identify and mitigate launch-related risks (e.g., hijackers, suppression, stockouts). * Support and mentor internal team members on launch best practices and innovation. ### What Were Looking For * **4+ years of Amazon experience**, ideally in the US marketplace with a focus on Product launches and Brand development, ideally in the Health and Personal care or Beauty niche. * Strong Brand Management skills. * Proven success in bringing new products from concept to profitability. * Deep understanding of **Amazon visuals, SEO**, keyword ranking, and listing optimization. * Expertise in tools like **Helium 10, Keepa, Data Dive, Jungle Scout**, etc. * Strong project management and cross-functional collaboration skills. * Analytical mindset with the ability to turn data into action. * Excellent written and verbal communication skills. * Comfortable in a fast-paced, results-driven environment. * Strategic thinker with an entrepreneurial mindset and high ownership. ### Key Performance Indicators (KPIs) * Speed from concept to launch (goal: 1-3 months per product). * Sales velocity and keyword ranking achieved in first 30-60 days post-launch. * Number of successful launches. * Initial review generation and conversion rate performance. * Ongoing sales growth and performance improvements of existing products. * Inventory accuracy and stock availability during launches. ### What We Offer * **Flexible Working Hours** We care about results, not your 9 to 5. * **Remote-First Culture** Work from wherever you feel most productive. * **Startup Energy** Fast-paced, collaborative, and full of opportunities to grow. * **Paid Time Off** Because rest fuels innovation. * **Mentorship From a Visionary Leader** Learn directly from a founder whos built and scaled businesses across Europe with a track record of turning bold ideas into reality. * **Real Impact** Your work wont sit in a backlog; it goes live, gets noticed, and makes a difference. Originally posted on [Himalayas](https://himalayas.app)