Analytics Director

The purpose of this role is to set the strategic direction for the team, taking ownership of the overall Insights and analysis discipline in the market and liaising with other channels to ensure an integrated response to people-based marketing objectives **Job Description:** **Dentsu** is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society. **Global Analytics Director – Heineken**  **Role Overview**  Analytics is a core strategic capability within dentsu, enabling smarter decisions and sustainable growth for our clients. As a Global Analytics Director on Heineken, you will play a critical role in delivering and scaling analytics solutions across a complex, global transformation programme centred on Freddy Connect.    This is a hands-on leadership role supporting the Global Analytics Partner, focused on translating strategy into execution. You will lead the delivery of key analytics workstreams, embed measurement and insight into the Freddy.Connect process, and ensure consistent adoption across markets.   You will work closely with cross-functional teams (media, data, technology, and partners such as Kantar) to deliver high-quality outputs, operationalise frameworks, and drive impact through actionable insights.   The role extends beyond measurement delivery to help transform analytics into a growth engine for Heineken, ensuring data, evidence and AI-enabled decisioning are embedded within planning, investment and optimisation processes. You will help markets make better growth decisions from evidence.  **Role & Responsibilities**  **1\. Client Delivery & Impact**  * Manage and execute analytics workstreams across the Heineken programme, ensuring delivery against agreed priorities, timelines and quality standards  * Translate strategic priorities into structured delivery plans across global and market teams  * Deliver measurement frameworks, analysis and insights that inform planning, optimisation and investment decisions  * Support the Partner in client engagement, ensuring outputs are clear, commercially relevant and aligned to business objectives  * Translate data, evidence and insight into clear planning decisions and actions, ensuring outputs drive business impact  **2. Freddy.Connect Enablement & Execution**  * Lead the implementation of analytics components within Freddy.Connect, ensuring clear definition and delivery of measurement, insight and activation outputs  * Translate global frameworks into practical application for markets, balancing consistency with local requirements  * Support development of core templates and enablement materials to drive adoption across OpCos  * Identify and resolve gaps in scope, roles or deliverables to ensure smooth execution  * Embed measurement into planning workflows, ensuring predicted and measured outcomes are consistently defined and applied  **3\. Measurement & Growth Analytics and growth drivers. Integration**  * Implement scalable measurement approaches, integrating media, brand and performance data into a unified view of effectiveness and growth drivers.  * Lead the application of growth analytics frameworks to identify opportunities for revenue growth, market share expansion, portfolio optimisation and improved marketing effectiveness.  * Ensure outputs from partners (e.g. Kantar) are incorporated into planning and decision-making processes  * Act as the integration layer across reporting, analytics and strategy teams, ensuring evidence is connected, accessible and usable within planning workflows  * Build and enable learning loops, ensuring insights from past activity systematically inform future planning and optimisation  **4\. Innovation & Solution Development**  * Identify repeatable client challenges and translate them into scalable tools, frameworks and reusable approaches  * Develop growth-focused decision-support products that help markets identify opportunities, forecast outcomes and optimise investment decisions.  * Introduce new methodologies, data sources or partner solutions to enhance measurement and insight capabilities  * Make evidence easier to access, interpret and apply through productised solutions and decision-support tools  * Explore the application of AI, decision intelligence and predictive analytics to improve planning accuracy and accelerate growth.  **5\. Collaboration & Delivery Leadership**  * Coordinate delivery across analytics, media, data/tech and partner teams, ensuring alignment on priorities, roles and outputs  * Manage day-to-day direction of analysts and managers, ensuring clear priorities and high performance  * Maintain high standards of quality, consistency and accuracy across deliverables  * Proactively identify risks and dependencies, escalating issues with clear solutions  * Enable effective collaboration between global, hub and market teams, supporting knowledge sharing and consistent ways of working  **Skills & Experience**  * Previous experience in analytics, data, or research, ideally within a media or marketing environment.  * Experience applying AI and advanced analytics outputs (predictive modelling, ML, and emerging GenAI approaches) to drive decision-making and automation  * Working knowledge of media planning and strategic approaches.  * Ability to translate analytical work into clear insights, recommendations and actions for non-technical stakeholders  * Ability to connect measurement outputs (MMM, attribution, experimentation, brand tracking) to planning and business growth decisions.  * Strong commercial mindset, focused on impact, adoption and business outcomes, not just analysis  **What we offer** * This is a permanent role. * The team is based in our London office but operates under flexible working arrangements. * As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs. **Inclusion and Diversity** At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [[email protected]](mailto:[email protected]), quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience. #LI-Hybrid **Location:** London **Brand:** Global Media **Time Type:** Full time **Contract Type:** Permanent