Analytics Implementation Consultant

We seek a skilled Google Tag Manager (GTM)/Google Analytics 4 (GA4) Implementation Specialist to join [Sporty Group](https://himalayas.app/companies/sporty-group). This role is critical in ensuring the accuracy, efficiency, and strategic use of our data analytics platforms to drive business objectives. ### What you'll be doing * **Campaign Management:** Support marketing campaigns by ensuring accurate tracking for conversions, events, and user interactions. Analyse campaign performance data and provide insights to improve campaign effectiveness. * **Marketing Platform Integration:** Configure and manage tracking for third-party advertising and marketing platforms, ensuring accurate attribution, conversion tracking, and campaign measurement. * **Stakeholder Partnership:** Partner with Marketing, Product, and Engineering teams to understand campaign requirements, manage stakeholder needs and expectations, advise on tracking strategies, and ensure timely delivery of analytics implementations. * **Platform Audit:** Conduct comprehensive audits of our Google Tag Manager and Google Analytics 4 implementations to identify discrepancies, inefficiencies, and opportunities for improvement. * **Implementation:** Lead the implementation of GTM and GA4 across our web platforms, ensuring all tags, triggers, and variables are correctly configured to capture the required data. * **Maintenance:** Regularly update, maintain, and optimize GTM containers and GA4 configurations to support new features, evolving business requirements, and platform updates. * **Debugging:** Identify, troubleshoot, and resolve issues related to tag management, data layers, and analytics tracking, ensuring data integrity and accuracy across all marketing channels. * **Training & Documentation:** Train internal teams on the effective use of GTM and GA4 for their day-to-day operations. Document processes, best practices, and system changes. * **Compliance & Privacy:** Ensure all implementations comply with data protection regulations such as GDPR and CCPA while maintaining user privacy standards. * **Ownership:** Own the implementation of front-end and back-end tracking events and serve as the primary specialist for investigating and resolving tracking issues. Establish processes for testing events across Product Managers and Engineering teams. * **Documentation:** Curate and maintain a tracking schema for front-end and back-end events, including triggers, event parameters, user properties, and related documentation. ### What you'll bring * Minimum of 3 years of experience implementing, auditing, and managing Google Tag Manager and Google Analytics 4 across complex web, Android, and iOS platforms. * Strong understanding of web analytics, digital marketing, and data privacy. * Demonstrated experience implementing, configuring, and troubleshooting analytics tracking across marketing campaigns and third-party advertising platforms in a B2C environment. * Excellent communication and organizational skills, especially when collaborating across remote teams and with both technical and non-technical stakeholders. * Excellent analytical and problem-solving skills, with a passion for turning data into actionable insights. * Proficient in HTML, CSS, and JavaScript, with a solid understanding of how they interact with GTM and GA4. * Familiarity with A/B testing tools, SEO, PPC, and social media campaign tracking. ### Nice to Have * Experience in the sports betting or gaming industry. * Experience with marketing, attribution, and analytics platforms such as AppsFlyer, Adjust, Google Ads, Meta Ads, TikTok Ads, or similar. * Experience implementing Server-Side Google Tag Manager for business-critical events. * Google Analytics, Google Tag Manager, or related certifications. ### What’s in it for you * Sporty is a remote first company in pursuit of sustainability * A competitive salary + individual performance based bonuses every quarter * 28 days paid annual leave * Our core working hours are 10am-3pm in your local time zone with flexibility outside of this * Referral bonuses & flash bonuses * Top of the line equipment * Annual company retreats to provide great internal networking opportunities ### Interview process * Aptitude test via Test Gorilla * Remote video screening with our Talent Acquisition Team * Remote video interview with Team Members (60 Mins) * Final discussion with the hiring manager (60 mins) If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours Originally posted on [Himalayas](https://himalayas.app)