Area Manager - Institutional Sales

**Role Purpose:** Responsible for managing sales of Ashirvad’s products in the defined geographic area and ensure consistent, profitable growth in sales revenues. Identify objectives, strategies and action plans to maximize short- and long-term sales & earnings and promote Ashirvad’s presence in the assigned area. **Responsibilities** * Accurately forecast annual, quarterly and monthly revenue streams Collaborate with AGM/RGM to develop sales strategies to improve market share in all product lines. * Monitor area sales, analyze variances and develop & implement area specific sales action plans to ensure revenue growth across product categories. * Perform sales activities for major accounts and negotiate sales price and discounts in consultation with AGM/RGM drive and monitor distributor performance on metrics of sales, on-time delivery, query resolution. * Provide recommendations on new distributor appointment and distributor management system. * Track and record activity on accounts and help to close deals to meet the targets. * Channel Development for primary and secondary sales; channel management and expansion. * Provide inputs to the regional branding execution manager in devising apt branding initiatives for the area. * Implement area specific trade promotional/branding/marketing initiatives activities and strive to ensure maximum visibility through the marketing and promotion activities. * Conduct influencer engagement programs like sales promotion activities and key plumber/architect/consultant meets. **Requirement:** * Educational Qualification: Bachelor’s Degree * Years/type of experience: 3-7 years in sales and marketing roles * Problem-solving and analytical skills to interpret sales performance and market trend information. * Good oral and written communication and presentation skills * Good working knowledge of Microsoft Office Suite * Ability to build relationships, Influencing and Negotiation ability * Language: Fluent in English and local language