Aso Product Builder

AppFollow helps the world's top mobile and gaming teams manage app reputation at scale — from tracking user feedback to optimizing app store presence and automating workflows. Trusted by Adobe, Rovio, Scopely, and Disney, we're a B2B SaaS platform serving SMB to enterprise clients worldwide. Remote-first, Europe-based. Role Overview • We're looking for an ASO Product Builder to relaunch and grow AppFollow's ASO (App Store Optimization) product, with a strong focus on AI agents and MCP. Reporting to the CEO, you'll work closely with Engineering, Product, and customer-facing teams to turn ASO into a fast-moving, AI-native part of the platform. • This is a builder role, not just a roadmap owner: we expect you to prototype and ship changes yourself using AI tools — compressing the loop between idea, experiment, and release. You'll collaborate with engineering, design, and data. This is a high-impact IC role reporting directly to the CEO, with potential to grow into a senior product position. Key Responsibilities • Relaunch and evolve AppFollow's ASO product • Design and ship AI-agent and MCP-powered ASO workflows • Prototype features yourself with AI tools to compress the test → learn → release loop • Run product experiments and validate against real customer usage data • Own the ASO roadmap end-to-end: competitor analysis, discovery, specs, delivery, iteration • Partner with engineering to take prototypes to production-grade KPIs • Primary: Iteration velocity (prototypes & experiments shipped), ASO adoption & usage, ASO-attributed revenue (ARR: new & expansion) • Secondary: Customer outcomes (e.g. keyword ranking improvements delivered), feature quality & stability Experience • 3+ years in product management in B2B SaaS — required • Strong ASO/mobile marketing domain knowledge — required • Hands-on experience prototyping & shipping with AI tools — required • Mobile app or gaming industry experience — strong plus • Remote startup experience, European time zone Tools (must-have) • AI: Claud Code/Codex/Cursor, MCP, AI agents • Analytics: Amplitude, Metabase, SQL • Design/specs: Figma, Jira/Confluence • ASO: AppFollow, App Store Connect, Google Play Console, other ASO tools Skills • Builder mindset — ships, doesn't just spec • AI-native: uses LLMs/agents to prototype, automate, and accelerate iteration • Data-driven, strong analytical and reporting skills • Product discovery and experiment design • Comfortable going 0→1 and evolving existing modules Languages • Fluent English (required) • Russian, Spanish, Portuguese, or German (preferred) What We Offer • Remote position, anywhere in Europe (hubs in Finland, Serbia, Spain, Georgia) • Global team across Europe, UK, US, and Brazil • Conference participation in app, gaming, and ASO events Benefits & Perks • Equity options after probation • Quarterly performance bonuses • Annual team meetups and company all-hands offsite • Monthly coworking budget • Internal hackathons 2–3x per year • Equipment support (laptop, home office) Growth • Direct CEO reporting and executive exposure • Cross-functional work with Engineering, Product, Sales, and Customer Success • Measurable impact on company growth Hiring Timeline • June: Accepting applications • July: Interviews • By mid-August: Final offer Timeline may shift depending on candidate volume and quality