Assistant Brand Manager – Vaseline Social

**Job Title: Assistant Brand Manager – Vaseline Social** **Work Location: Mumbai HO** **WHAT’S THE OPPORTUNITY**: **Vaseline is Unilever’s largest Skin Care brand globally**. In India too, we are the No. 1 Body Care brand, on great momentum — **recently crossing the coveted INR 1000 Cr turnover milestone** to join HUL’s elite brands. Yet despite this scale and momentum, we are only scratching the surface of opportunity, with <10% annual penetration. We are looking for an experienced **Social and AI-first marketer** to lead the Social and AI / AEO transformation of Vaseline in India. This is not a role to manage social channels. We want a **consumer, culture and platform obsessed brand builder** to help Vaseline win on Social and AI — shaping what people see, search, share and say, and making it India's most talked-about and culturally relevant skincare brand. You will shape **how Vaseline shows up in culture, communities and conversations**. You will craft the brand’s social strategy, define its social tone of voice, identify emerging consumer, cultural and platform trends, build platform-native content ecosystems, and create breakthrough social and collab activations that Gen Z and young millennials **want to engage with, share, remix and talk about.** You will **own both Brand Say and Others Say and lead the brand’s AEO / GEO (Answer / Generative Engine Optimization) charters** - ensuring Vaseline wins across consumers’ minds, feeds and searches. **PROFILE REQUIREMENT – WHO ARE WE LOOKING FOR** * 5-7 years of experience in leading brand and social media marketing * Led social strategy, content strategy and activations for a brand – not just ran a calendar * Curious, entrepreneurial, ownership mindset; obsessed with internet culture and communities; comfortable with creative strategy _and_ data; measures success by outcomes, not vanity metrics * Bonus: AEO / GEO (Answer / Generative Engine Optimization)