Assistant Manager Brand Marketing – Culture & Growth Marketing

About the Role -------------- The Assistant Manager, Brand Marketing – Culture & Growth Marketing is a brand steward, responsible for positioning Gap at the epicentre of cultural conversation and elevating brand visibility in cultural spaces that matter. This individual will bring a deep interest in brand marketing, strategy and bringing stories to life through different mediums. This role will support the development and execution of high-impact, culturally-relevant brand initiatives, and ensuring widespread implementation and executional excellence across all channels, including paid media, social, retail, site/digital, loyalty, partnerships, PR, and product experience, with a mission to ensure Gap remains the talk of the town. What You'll Do -------------- **Strategic Development** * **Support the development of inspiring marketing briefs** by gathering key inputs from Cultural observations, desk research, Consumer Insights, and Product teams, helping to achieve business goals with sharp cultural strategies. * **Keep a pulse on cultural and industry trends**, actively bringing fresh storytelling ideas, competitive teardowns, and innovative content formats to team brainstorms. * **Co-create high visibility strategy documents,** assisting the Director of Brand Marketing and Culture craft insight-filled decks and proposals that will influence senior leadership across the Brand. **Campaign Coordination & Cross-Functional Management** * **Maintain and update the omni-channel marketing calendar**, ensuring all cross-functional partners have real-time visibility into the cultural strategies and plans. * **Coordinate the day-to-day marketing initiative pipeline**, managing asset checklists, product sample tracking, and coordinating key milestones (from creative reviews to final mechanical approvals). * **Build strong working relationships with cross-functional peers** in Project Management, Creative, PR, and Social Media to ensure seamless, day-to-day communication. * **Keep Go-To-Market (GTM) tracking tools up to date**, collaborate with Project Management to flag potential project delays early, and draft project structures for smaller brand initiatives. **Operational Agility & Partnership Support** * **Manage daily communications and asset delivery** for merchants, regional markets, and external partners to ensure cohesive execution across all channels. * **Assist in executing nimble, in-season adjustments**, helping route updated assets and communication when business priorities or consumer needs shift. * **Provide direct operational and execution support to the Director of Brand Marketing and Culture** on high-visibility marketing initiatives and large-scale brand campaigns. Who You Are ----------- * 2-3 years of experience in consumer marketing, experiential or social content marketing * Team player with strong interpersonal skills; works well as part of a team with strong collaboration abilities  * Good organization and communication (verbal/presentation/written) skills with high attention to detail; proficient in deck/presentation creation * Culturally curious, with an ability to identify and surface trends, ideas and moments that are relevant to Gap’s strategy * Ability to adapt quickly to support the pace & needs of the business and work in a constantly evolving environment * Gracefully juggle multiple, competing, high priority projects. * Self-starter with an innate sense of curiosity and eagerness to test and learn * High energy level and ability to thrive in a fast-paced and changeable environment