Assistant Manager Ce Performance Marketing

**Position Summary** Job Summary: \- Promote consumer engagement by providing products and service contents optimized for (Lazada, Shopee, other platforms) \- Optimize marketing campaigns by understanding the digital advertisement and digital media \- Devise strategies for increasing sales and plan performance marketing **Role and Responsibilities** Responsibilities: * Control Paid channel on Pureplayer (Lazada and Shopee) * Ensure the smooth and accurate communication on promotions & content on Pureplayer  * Design the communication all Pureplayer  * Supervise Paid digital ads planning, implementation, monitoring, optimization, testing, analysis, forecasting and reporting for specific product group * Experience partnering with internal teams to optimize varied marketing platforms and operations, specific to product group.  * Mastery of leading ad industry tools & technologies (e.g. Google analytic, Tag Management, Affiliate platforms etc.) and ability to partner internally to drive expert outcomes * Oversee campaign management and large monthly spend budgets while hitting pre-determined targets in CPA, ROI, Ads optimization  * Familiarity with digital ads algorithmic models and marketing analytics * Ability to understand customer buying behaviours, segmentation and profiling * Responsible for overall management and growth of the affiliate program including managing our Pure Player partners and agency relationships  * Identify new sources of customer acquisition and profit via new partners, new strategies and emerging channels * Performs other duties as assigned by management /direct supervisor * Taking roles as performance marketing lead  * Develop and oversee overall performance marketing strategy * Regularly review multi-channel analytics reports (Search, Social, Ads, etc) and recommend optimisation action plans to sales and graphic design teams * Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets **Skills and Qualifications** ### Qualifications * Bachelor's degree in Marketing, Business Administration, E-commerce, Digital Media, or a related field * 3–5 years of experience in performance marketing, digital marketing, or e-commerce, with hands-on experience managing Pure Player platforms (Lazada, Shopee) strongly preferred * Experience managing paid media budgets and hitting CPA/ROI/ROAS targets * Experience in affiliate program management or working with affiliate/agency partners is a plus * Working knowledge of digital ad platforms and tools such as Google Analytics, Google Tag Manager, Lazada/Shopee ads/marketing centers, Meta Ads Manager, and affiliate marketing platforms * Understanding of digital ad algorithms (bidding, targeting, optimization logic) and marketing analytics/attribution * Strong data analysis capability — able to read multi-channel performance reports and translate insights into optimization plans * Experience conducting A/B testing / CRO audits and using results to improve conversion rates * Good command of English (spoken/written); Thai for local stakeholder coordination * Strong cross-functional collaboration skills — able to work with sales, creative/design, category, and external agencies/platform partners * Detail-oriented, comfortable managing multiple campaigns/timelines in a fast-paced environment \* Please visit [Samsung membership](https://account.samsung.com/membership/pp) to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click [here](https://europe-samsung.com/ghrp/PrivacyNoticeforEU.html).