Assistant Manager-Marketing Partnership & Lsm

**Job Location:** The Parq Building **Overview** Minor Food is one of Asia's most dynamic food service companies and a leading global restaurant operator, with more than 2,700 outlets across 25 countries. Our portfolio spans a wide range of well-loved brands - from The Pizza Company, Swensen's and Sizzler to Dairy Queen, Burger King, The Coffee Club, Bonchon, The Steak & More, Benihana and more. Driven by a commitment to delivering exceptional customer experiences and achieving the highest standards of satisfaction. We grow by innovating, expanding into new markets and investing in the people who make it all happen. Whether you're building your first career in food service or bringing years of expertise to the table, Minor Food offers the scale of a global operator with the energy and opportunity of a company that's still very much on the move. Support the development and execution of Bonchon’s marketing initiatives with a focus on Partnership, Local Store Marketing (LSM), and New Store Opening campaigns. Drive brand awareness, customer traffic, and sales growth through strategic partnerships, localized marketing activities, and effective marketing execution while ensuring alignment with overall business objectives. **Main Responsibilities:** **Partnership Management** * Develop and manage strategic partnerships with shopping malls, corporate partners, lifestyle brands, financial institutions, and other relevant organizations to drive customer acquisition and sales growth. Work with cross functional team to identify enhancements to Bonchon assets in line with latest customer behaviors/trends, such as easy order features, payments, promotion partnerships, and rewards program. * Identify new partnership opportunities and negotiate mutually beneficial collaborations. * Coordinate and execute co-marketing campaigns with business partners to maximize brand visibility and customer engagement. * Monitor partnership performance and recommend improvement opportunities to maximize ROI. * Maintain strong relationships with existing partners and key stakeholders. **Develop teamwork** * Develop and execute Local Store Marketing plans to increase store traffic and sales performance. * Identify local business opportunities, community engagement programs, and area-specific marketing activities. * Collaborate closely with Operations teams, Area Coaches, and Restaurant Managers to ensure effective execution of LSM initiatives. * Evaluate campaign effectiveness and provide recommendations for continuous improvement. * Monitor competitors and market trends within key trade areas. **New Store Opening Marketing** * Plan and execute marketing activities for new store openings, relocations, and store renovations. * Coordinate grand opening campaigns, media support, local partnerships, and customer engagement activities. * Work closely with Operations, Construction, and Mall Management teams to ensure successful store launches. * Monitor and evaluate new store performance during opening periods and recommend improvement actions where necessary.  **Marketing Campaign Execution** * Support the development and execution of integrated marketing campaigns to drive brand awareness and sales growth. * Coordinate with internal stakeholders and external agencies to ensure timely and effective campaign implementation. * Ensure all marketing materials and communications are aligned with brand standards. * Manage assigned marketing budgets and ensure cost efficiency. **Market Intelligence & Analysis** * Monitor competitor activities, industry trends, and customer insights. * Analyze sales and campaign performance data and provide actionable recommendations. * Utilize market information to identify business opportunities and improve marketing effectiveness. **Team Management & Cross-functional Collaboration** * Lead and develop Marketing Executives to achieve departmental objectives. * Foster strong collaboration with Operations, Finance, Supply Chain, R&D, and external partners. * Support organizational projects and other assignments as required. **Qualifications:** * Bachelor’s Degree in Marketing, Business Administration, Communications, or related fields. * Minimum 5 years of experience in Marketing, Partnership, Trade Marketing, Local Store Marketing, or related fields. * Experience in QSR, Retail, Food & Beverage, or Hospitality business is preferred. * Strong project management and execution capabilities. * Strong negotiation and relationship management skills. * Strong analytical and problem-solving skills. * Results-oriented with strong business acumen. * Excellent communication and presentation skills in both Thai and English. Not the right fit?  Set up email alerts as new job postings become available that meet your interest!