Assistant Manager - Platform Marketing Digital

**Job Summary** To lead LCM marketing. To execute & optimise digital platform campaigns. This role supports lifecycle marketing activities across the Singapore, Canada, and UK markets, with ownership of channels such as Email, Push Notifications, In-App Messaging, SMS, and WhatsApp. **Key Responsibilities** * End-to-end execution of Lifecycle Marketing (LCM) campaigns. * Email marketing operations and campaign management. * Support migration and platform transition activities through November 2026. * Execution and optimization of Push Notifications, In-App Messaging, SMS, and WhatsApp campaigns. * Audience segmentation, targeting, and campaign analysis. * Support growth and experimentation initiatives across HSI and Wave4 markets. * Coordinate with cross-functional teams to ensure timely campaign delivery and reporting. **Skills & Attributes for success** * Hands-on experience in CRM/Lifecycle Marketing. * Strong understanding of email marketing platforms and campaign execution. * Familiarity with customer engagement channels such as Push, In-App, SMS, and WhatsApp. * Data-driven mindset with strong execution capabilities. * Ability to independently manage day-to-day campaign operations. **Preferred Education & Experience** Any MBA graduate. 3-4 years in marketing