Assistant Manager Senior Executive Retail Marketing
samsung electronics singapore
📍 mapletree business city singapore singapore singapore🕐 1mo ago🔗 workday
Job Description
**Position Summary**
**Role and Responsibilities**
**Marketing Campaign Management (60%)**
* Support the development and execution of the annual SES marketing calendar, Go-to-Market (GTM) execution for flagship device launches and major retail campaigns
* Plan, coordinate, and execute localized marketing campaigns, retail activations, and promotional activities
* Work with internal teams and external agencies to develop creative assets and marketing materials.
* Coordinate cross-functional stakeholders to ensure smooth execution of launch activities.
* Assist in developing and managing strategic partnerships, collaborations, and co-marketing initiatives.
* Drive awareness, store traffic, and customer conversion through targeted marketing initiatives.
* Monitor campaign performance and provide reporting on ROI, effectiveness, recommend actions to maximize customer engagement and sales results
* Identify opportunities to optimize future campaigns based on performance insights and market trends.
* Ensure marketing activities are aligned with brand guidelines, PDPA and legal compliant.
**Sell-Out Platform Performance**
* Support initiatives that drive traffic, engagement, and conversion across key retail platforms, including:
* Visit-In
* Google Business Profiles
* Samsung Care+
* Monitor platform performance against established targets.
* Track sales attachment rates and recommend improvement opportunities.
**Contract Administration and Management (30%)**
* Coordinate partner contract renewals and ensure compliance with internal processes and timelines.
* Maintain accurate records of contracts, rental agreements, and related documentation.
* Monitor key contractual milestones and ensure timely follow-up with relevant stakeholders.
**New SES Store Expansion (10%)**
* Support the evaluation of new Samsung Experience Store opportunities eg location assessments, competitor analysis, and market research.
* Assist in developing business cases and financial evaluations, including P&L analysis.
* Prepare recommendations and presentations for management review.
* Monitor performance of newly launched stores against approved business objectives.
**Skills and Qualifications**
**Education**
* Bachelor's Degree/ Diploma in Marketing, Business Administration, Retail Management, or a related discipline.
**Experience**
* 3-5 years of experience in retail marketing, trade marketing, brand marketing, or retail operations.
* Experience managing marketing campaigns(Product launches and developing GTM campaigns for standalone stores) retail activations, and promotional programs.
* Exposure to lease management, contract administration, or retail store operations is advantageous.
* Experience supporting product launches and cross-functional project management is preferred.
* Retail, consumer electronics, telecommunications, or FMCG industry experience is highly desirable.
**Skills & Competencies**
* **Strong project management and execution skills.**
* Commercially driven with good analytical and problem-solving abilities.
* **Ability to interpret sales and marketing performance data.**
* Excellent stakeholder management and communication skills.
* Strong organizational skills with attention to detail.
* **Proficiency in Microsoft Excel and PowerPoint.**
* Ability to manage multiple priorities in a dynamic retail environment.
* Self-motivated, proactive, and results-oriented.
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