Associate Director - Creative Communications

**Creative Campaign Development & Brand Storytelling** * Develop integrated creative communication concepts for OTT originals, acquired content, and platform campaigns across digital, social, video, on-platform, and offline touchpoints. * Translate content positioning, audience insights, and marketing objectives into compelling campaign narratives and creative territories. * Contribute to campaign ideation from concept through execution, ensuring consistency across all consumer touchpoints. * Create communication frameworks that differentiate titles while reinforcing the overall OTT brand. **Expectation:** Deliver distinctive, insight-led creative campaigns that maximise audience interest and title discovery. **2\. Content Marketing & Audience Engagement** * Develop title-specific communication strategies based on genre, audience behaviour, cultural trends, and competitive landscape. * Collaborate with marketing strategy and research teams to identify audience motivations and content hooks. * Shape messaging, key visuals, promotional films, trailers, social content, and digital assets that enhance consumer engagement. * Ensure campaigns are optimised for different audience segments and platform objectives. **Expectation:** Build campaigns that generate excitement, conversation, and sustained audience engagement. **3\. Creative Execution & Production Management** * Partner with internal creative teams and external agencies to execute campaign assets across multiple formats. * Guide the development of trailers, promos, digital films, key art, social creatives, outdoor campaigns, and branded content. * Review creative outputs to ensure quality, consistency, and alignment with campaign objectives. * Manage timelines, creative reviews, stakeholder feedback, and production deliverables. **Expectation:** Deliver high-quality creative assets on time while maintaining strong creative standards. **4\. Cross-Functional Collaboration & Campaign Delivery** * Work closely with Marketing, Content, Product, PR, Media, Social, Partnerships, and Production teams throughout campaign planning and execution. * Coordinate campaign calendars, creative milestones, approvals, and launch readiness. * Align multiple stakeholders around campaign objectives, creative direction, and execution priorities. * Identify risks, manage dependencies, and ensure smooth delivery across functions. **Expectation:** Enable seamless campaign execution through proactive stakeholder management and collaboration. **5\. Creative Excellence & Innovation** * Stay current with global entertainment marketing, OTT campaigns, emerging creative formats, social trends, and audience behaviour. * Benchmark competitor campaigns and identify opportunities to elevate creative standards. * Explore innovative storytelling formats, creator collaborations, experiential activations, and emerging digital platforms. * Champion fresh ideas that strengthen the platform's creative identity. **Expectation:** Continuously raise the creative benchmark through innovation and best-in-class entertainment marketing. **6\. Campaign Performance & Creative Effectiveness** * Monitor campaign performance across awareness, engagement, reach, and viewership metrics. * Analyse audience response, campaign effectiveness, and creative learnings. * Partner with analytics teams to evaluate campaign outcomes and recommend optimisation opportunities. * Document key learnings and develop best practices for future launches. **Expectation:** Use performance insights to continuously improve creative effectiveness and marketing impact. **Success Metrics** * Delivery of high-quality, strategically aligned creative campaigns. * Growth in campaign awareness, engagement, and title viewership. * Strong stakeholder feedback on creative quality, collaboration, and execution. * Timely delivery of campaigns across multiple launches. * Contribution to platform brand equity and audience engagement. Continuous improvement in creative effectiveness through data-driven learning