Associate Director - Cross Screen Content Investment & ROI Insights

**Role Summary:** We are seeking Data Science / other professionals with strong expertise in large & complex data management, ROI measurement and modeling. This role will enable leadership with clear ROI visibility, driving optimal investment decisions across content and platforms. **Key Responsibilities:** * ROI Measurement & Frameworks * Design and implement robust cross-screen (TV + Digital) ROI frameworks * Establish ROI benchmarks, guardrails, and governance standards * Ensure alignment of analytics outputs with P&L impact and business outcomes * Financial & Advanced Analytics * Build models for ROI forecasting, scenario planning, and investment optimization * Analyze large datasets across revenue, cost, viewership, and engagement * Performance Tracking & Decision Support * Develop dashboards and MIS to track: ROI performance * Investment efficiency * Business impact trends * Provide actionable recommendations to improve capital allocation * Stakeholder Management & Influence * Present simplified, decision-ready insights to senior leadership * Drive adoption of a ROI-first decision-making mindset across teams **Qualifications & Key Skills:** * 8+ years in consulting, strategy, or finance analytics roles * Strong business acumen (ROI, unit economics, investment evaluation) * Expertise in data analysis, modeling, and problem-solving * Strong executive storytelling and communication skills * Ability to translate analytics into strategic business actions * Work in fast-paced environment