Associate Marketing Director Adc India

**JOB DESCRIPTION:** -------------------- ROLE DESCRIPTION * Part of India’s Leadership Team, leads the strategic direction of marketing efforts within the local market, ensuring alignment with area and global objectives while driving business growth. * Responsible for all aspects of Marketing activities including HCP, Consumer, Digital, CRM and Customer Experience. * Responsible for leading the marketing team, optimizing execution, and ensuring marketing strategies contribute to long-term success. KEY RESPONSIBILITIES * Develop and execute long-term marketing strategies that align with global and area objectives. * Provide leadership to India’s marketing team, ensuring clear goals, performance tracking, and continuous development. * Collaborate with affiliate leadership team and stakeholders in Commercial, Sales, Medical etc., to align marketing execution with business priorities. * Oversee marketing budget allocation, ensuring investments drive business growth and optimize ROI. * Marketing execution with flair and innovation: ensure that FreeStyle Libre brand achieves high share of voice and a strong link between marketing initiatives and sales performance. Track and analyze marketing performance, leveraging insights to refine strategies and improve execution. * Lead development of marketing insights/slides for annual planning, business reviews and LBE. * Represent the affiliate in area and global marketing discussions, advocating for local market needs and ensuring strategy alignment. * Ensure marketing compliance with all legal and regulatory requirements. * Develop strong relationships with key external partners, including agencies, media, and vendors, to drive marketing effectiveness. * Lead innovation efforts, piloting new marketing approaches and evaluating their potential for scale. * Foster a culture of collaboration, data-driven decision-making, and continuous improvement across the marketing team. QUALIFICATIONs & EXPERIENCE * Bachelor’s degree in business management, Science or other relevant fields. Advanced Degree such as MBA a plus. * 10 to 15 years’ relevant experience in Marketing or Brand Management, preferably in the pharmaceutical, medical device or consumer health industry. * Proven track record in developing and executing integrated marketing plans, preferably with omni-channel marketing experience. * More than 5 years of managerial experience with strong leadership capability. Ability to motivate and coach a team of marketing professionals. * Proven ability to influence senior-level stakeholders and skillfully communication with insights and data. * Excellent communication skills and the ability to influence, lead, negotiate, and work effectively at all levels. Strong collaboration skills with cross-functional stakeholders. * Familiar with MS Office Suite of Products (PowerBI, MS Teams, Excel, PPT) and CRM platforms (Veeva Vault, Salesforce etc.). CRITICAL EXPERIENCES TO BE READY FOR THIS ROLE * Lead long-term marketing planning within a local market. * Lead alignment efforts with marketing with sales, medical, and commercial teams. * Use advanced analytics to optimize marketing execution. * Allocate and optimize marketing budgets. * Manage and mentor marketing professionals at different levels. KEY COMPETENCIES * Customer centricity * Insights-driven * Brand building & strategy * Product marketing * Developing self & others * Commercial acumen * Effective communication & influence * Executional excellence * Digital engagement * Advertising and/or HCP marketing **The base pay for this position is** N/A In specific locations, the pay range may vary from the range posted. **JOB FAMILY:** --------------- Marketing Support **DIVISION:** ------------- ADC Diabetes Care **LOCATION:** ------------- India > Mumbai : BKC Building **ADDITIONAL LOCATIONS:** ------------------------- **WORK SHIFT:** --------------- Standard **TRAVEL:** ----------- Not specified **MEDICAL SURVEILLANCE:** ------------------------- Not Applicable **SIGNIFICANT WORK ACTIVITIES:** -------------------------------- Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)