Associate PM

**Job Description:** -------------------- **Key Responsibilities** **Brand Strategy & Planning** * Support the development and execution of annual brand plans. * Conduct market analysis, competitor tracking, and performance reviews to identify growth opportunities. * Monitor brand KPIs including sales performance, market share, prescription trends, and customer engagement. * Provide insights and recommendations to optimize brand performance. **Marketing Campaign Management** * Assist in designing and executing promotional campaigns and tactical marketing initiatives. * Coordinate development of promotional materials, visual aids, digital content, and marketing collateral. * Work with creative and digital agencies to ensure timely delivery of campaigns. * Ensure all promotional activities comply with internal and regulatory guidelines. **Market Research & Insights** * Analyze market trends, customer insights, and competitive landscape. * Conduct healthcare professional (HCP) feedback sessions and market research projects. * Generate actionable insights to support brand decision-making. **Sales Force Support** * Partner with the sales team to develop effective communication tools and promotional strategies. * Support sales force training on product positioning, key messages, and campaign objectives. * Monitor field feedback and recommend improvements. **Cross-Functional Collaboration** * Collaborate with Medical Affairs, Regulatory Affairs, Market Access, Supply Chain, Finance, and Sales teams. * Support product launches, line extensions, and lifecycle management activities. * Participate in cross-functional brand team meetings. **Product Launch & Lifecycle Management** * Assist in launch planning and execution of new products. * Track launch readiness and coordinate launch activities across functions. * Support portfolio management initiatives and brand lifecycle strategies. **Budget Management** * Support tracking and monitoring of marketing budgets. * Ensure optimal utilization of promotional investments. * Work with finance teams for budget forecasting and reconciliation. **Key Performance Indicators (KPIs)** * Achievement of brand sales targets. * Market share growth. * Successful execution of marketing campaigns. * Quality and timeliness of brand initiatives. * Customer engagement and campaign effectiveness. * Launch readiness and launch success metrics. * Budget adherence. **Qualifications & Experience** **Education** * Bachelor's degree in Pharmacy, Life Sciences, Biotechnology, or related field. * MBA in Marketing preferred. **Experience** * 3+ years of experience in pharmaceutical sales, marketing, brand management, or related commercial roles. * Prior experience in pharmaceutical product management is desirable. **Required Competencies** **Technical Competencies** * Pharmaceutical market knowledge. * Brand management and marketing fundamentals. * Data analysis and market research. * Digital marketing understanding. * Financial and business acumen. **Behavioral Competencies** * Strong analytical and problem-solving skills. * Excellent communication and presentation skills. * Stakeholder management and influencing ability. * Project management and organizational skills. * Collaboration and teamwork. * Results-oriented mindset. **Preferred Skills** * Experience with IQVIA/market intelligence data analysis. * Proficiency in PowerPoint, Excel, and dashboard reporting. * Understanding of pharmaceutical regulations and promotional compliance. * Exposure to omnichannel marketing and digital engagement strategies. **Location:** ------------- Ferring India M&S