Brand Activation Specialist

**Job Description:** This role exists to ensure our super‑premium brand is brought to life consistently and creatively across the entire Pet Owner Journey, serving as the **creative architect** who turns strategy into compelling activation for impactful brand experiences. ### **Brand Communication & Digital Activation** * Design and deliver integrated brand campaigns across the full Pet Owner Journey, with a strong focus on digital touchpoints (microsites, event pages, campaign hubs). * Develop and execute the brand content and media strategy across the PESO model (Paid, Earned, Shared, Owned). * Build and optimize a strong search strategy (SEO/SEM) to enhance brand discoverability and conversion. * Apply A/B testing, performance monitoring, and data-driven insights to continuously improve campaign effectiveness. * Manage the brand platforms (.com & RC Club), ensuring consistency in messaging, creatives, and campaign deployment in collaboration with the global .com team. * Collaborate with internal teams (Brand, Corporate & Health Affairs, Regional/Global) and external media/creative agencies to deliver seamless activation. * Support media planning and activation grounded in deep Pet Owner insights. ### **Social, Peer-to-Peer (P2P), & Influencer Marketing** * Create distinctive, social‑first content across key platforms (social channels, communities, YouTube). * Define strategic messages, content formats, and influencer/KOL partners aligned with brand positioning. * Deploy P2P recommendation programs such as brand ambassadors, pet owner seminars, and KOL collaborations. * Monitor social buzz and emerging trends to keep viral and culturally relevant content fresh and competitive. ### **Brand Operations & Performance Management)** * Support digital projects across VCM marketing, identifying effective approaches and establishing testing frameworks. * Track brand performance and generate insights to guide strategic decision-making. * Ensure on‑equity brand execution across VCM through consistent storytelling and brand alignment. * Support A&P budget management, ensuring effective and efficient allocation of investments. **What are we looking for?** ============================ * University graduate or above * Minimum 5 years of Brand Communication experience in global FMCG  * Effective written or verbal communication in English at all levels, both internally and externally * Excellent interpersonal skills in an international environment * Experience collaborating with cross-functional teams and agencies **What will be your key competencies?** ======================================= * Communicates Effectively * Customer Focus * Collaboration * Drive Result * Nimble Learning **What can you expect from Mars?** ================================== Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.