Brand Manager

**\[Employment Conditions\]** * Division: Vision Care (Consumer Markets) * **Job Title: Brand Manager** * **Role / Reporting Line: Individual Contributor / Reports to Brand Marketing Team Leader** * Contract: Regular * Location: Seoul (송파구 법원로 135) **Overview:** As a Brand Marketing Specialist at ZEISS Korea Vision Care, you will play a key role in shaping and strengthening the ZEISS brand in the eyewear lenses category. This position is responsible for developing and executing brand-driven marketing strategies that enhance brand awareness, deepen consumer engagement, and support sustainable business growth. You will work closely with cross-functional stakeholders—including Sales, Product Management, and Commercial Excellence—to ensure consistent, impactful, and consumer-centric brand messaging across all channels and touchpoints. **Key Responsibilities:** **1\. Brand Strategy & Management** * Ensure brand consistency across all marketing and communication channels. * Develop and manage brand positioning and messaging to reinforce ZEISS's premium image in the eyewear industry. * Conduct market, consumer, and competitive analysis to identify insights, trends, and opportunities that inform brand and marketing strategies. * Translate global brand strategy into locally relevant initiatives while maintaining global brand alignment. **2\. Marketing Campaign Development & Execution** * Plan, develop, and execute integrated marketing campaigns across online and offline channels, including digital, social media, and retail marketing. * Collaborate with internal teams and external agencies to create high-quality, compelling content and marketing materials. * Monitor, analyze, and evaluate campaign performance, providing actionable insights and recommendations for continuous optimization. **3\. Consumer Engagement & Brand Experience** * Design and implement consumer engagement initiatives that strengthen brand connection, preference, and loyalty. * Partner with retail and commercial teams to enhance in-store brand experience, visibility, and consumer touchpoints. * Drive initiatives that elevate the end-to-end brand experience from awareness to purchase and advocacy. **Qualifications & Experience:** **Essential:** * **Minimum 5 years** of experience in brand marketing or brand management, preferably within premium consumer goods or related industries. * Proven capability in brand communication strategy, including messaging framework development and integrated content planning. * Hands-on experience in managing integrated marketing campaigns, with strong exposure to digital and social media marketing. * Excellent verbal and written communication skills in both Korean and English. **Preferred:** * Experience in FMCG, premium brands, or retail-driven marketing environments. * Experience working in a global or regional matrix organization, collaborating with multiple stakeholders across functions and geographies. **Key Competencies:** * Creativity & Strategic Thinking * Strong Analytical and Problem-Solving Skills * Excellent Communication & Cross-Functional Collaboration * Consumer-Centric Mindset * Ability to Balance Brand Vision with Commercial Objectives Your ZEISS Recruiting Team: KyuYul Jung （정규열）, ShinBi Park （박신비）