Brand Manager – Sk-2

**Job Location** SINGAPORE GENERAL OFFICE **Job Description** As a Brand Manager for SK-II, you will lead brand strategy and execution to drive business growth and long-term brand equity. You will own key initiatives from strategy through commercialization, working with multifunctional teams across Product Supply, R&D, Analytics & Insights, Finance, Sales, Design, Media, and external agency partners.  You will combine consumer understanding, creativity, and commercial thinking to create breakthrough campaigns that delight consumers and deliver business results.  This role requires strong brand-building fundamentals, outstanding project management, and the ability to influence diverse stakeholders in a fast-paced global organization.  **Responsibilities**  * Lead end-to-end development and commercialization of brand initiatives, from consumer insight and strategy through execution and in-market launch.  * Develop compelling communication strategies and creative campaigns across paid, owned, and earned channels.  * Translate consumer, market, and competitive insights into clear brand opportunities and growth strategies.  * Build integrated marketing plans across media, social, PR, retail, and eCommerce to maximize business impact.  * Lead creative development, including campaign concepts, content production, asset development, and toolkit creation.  * Drive excellence in commercialization by partnering with markets to ensure successful launch execution.  * Monitor business performance and campaign effectiveness, using data and analytics to optimize in-market execution.  * Manage project timelines, budgets, and cross-functional workstreams to deliver initiatives on time and within budget.  * Influence senior stakeholders and build alignment across multifunctional teams and external agencies.  **Job Qualifications** * Bachelor’s degree * Strong understanding of brand management principles, consumer insights, and marketing strategy.  * Excellent project management skills with the ability to manage multiple initiatives and timelines.  * Strong analytical skills with the ability to interpret business performance and consumer data to inform decisions.  * Strong understanding of the China beauty consumer, with knowledge of cultural trends, and the China digital ecosystem (e.g., Douyin, Xiaohongshu, Tmall, JD.com)   * Strong communication and presentation skills.  * Proficiency in English and Mandarin.  **Preferred**  * Experience in prestige beauty, skincare, luxury, FMCG, or consumer brands.  * Experience across digital marketing, social media, and eCommerce ecosystems.  * Global or regional marketing experience.  * Passion for consumer-centric innovation and premium brand building.  **Job Schedule** Full time **Job Number** R000156312 **Job Segmentation** Experienced Professionals