Brand Marketing Manager

### About the Role A fast-growing, AI-powered Gen Z talent and gig marketplace is looking for a **Brand Marketing Manager** to own brand voice, content strategy, and creator programs across both student-facing and B2B partner channels. You'll be the connective tissue between a digitally native Gen Z audience and the brands that want to reach them — building emotional resonance with students while earning credibility with business partners. This is a high-ownership role at a scrappy, mission-driven startup (11–50 employees) that sits at the intersection of career tech, influencer marketing, and the gig economy. ### What You'll Do * Define and steward the brand voice across both Gen Z student and B2B audiences; develop dual-audience content calendars and produce thought leadership that positions the company as a category leader. * Own social media strategy for **TikTok, Instagram, and YouTube Shorts** (Gen Z) and **LinkedIn** (B2B); partner with the social team to create engaging content and experiment with new formats. * Lead integrated cross-channel campaigns, experiential activations, and PR efforts designed to reach both students and brand partners simultaneously. * Build and scale influencer and creator partnerships end-to-end — from sourcing and contracting through to ROI measurement — while cultivating long-term creator relationships. * Monitor brand health metrics and analyze content performance across both audiences; iterate strategies based on data-driven insights. ### What We're Looking For * ### Required: * Proven experience developing and executing brand marketing strategies, including establishing and maintaining brand voice and overall content strategy. * Demonstrated ability to lead social media campaigns across TikTok, Instagram, YouTube Shorts, and LinkedIn. * End-to-end experience managing creator programs and influencer marketing campaigns (sourcing → execution → measurement). * Ability to craft messaging that resonates with **Gen Z student audiences** while simultaneously building credibility with **B2B brand partners**. * Comfortable and effective working in a hybrid environment. * Strong fundamentals in marketing, communications, or a related discipline. * ### Nice to Have: * Experience at a marketplace, gig economy, or career/talent platform. * Background in experiential marketing or PR. * Familiarity with performance dashboards and content analytics tools. **Years of experience:** 4–6 years in brand marketing, content strategy, or a closely related role. **Visa sponsorship:** Not available. ### Location This is a **hybrid role** based in **Santa Monica, CA**. Candidates should be local or willing to relocate. ### Compensation & Benefits Compensation details were not provided for this role. Details will be discussed during the interview process. Originally posted on [Himalayas](https://himalayas.app)