Brand Strategist

Brand Strategist This role has been designed as 'Hybrid' with a requirement that you will work on average 2 days per week from an HPE office. **Who We Are:** Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE. **Job Description:** HPE is seeking a **Brand Strategist**. **Brand & portfolio messaging** * Support the development of clear, differentiated messaging frameworks that define how HPE shows up in market * A cohesive narrative that connects corporate brand to product and solution stories * Messaging guidance that teams can apply consistently across campaigns, content, and launches **Brand strategy** * A unified brand strategy that aligns corporate priorities with business unit narratives * Defined positioning and value propositions across key audiences and markets * Strategic input into campaigns, thought leadership, and major brand moments * Tailored messaging frameworks for priority business units * Alignment between product-level messaging and the overarching HPE brand story * Support for brand moments, key launches, roadmap milestones, etc. **Creative briefing & cross-functional alignment** * Ensure creative work that is rooted in strong messaging and strategic clarity * Deliver clear creative briefs and messaging guardrails that inform concept development * Ongoing partnership with creative teams to ensure ideas land with impact and intent * Messaging tools, frameworks, and playbooks that scale across the organization * Strong alignment across Brand, Product Marketing, Communications, Legal, and Field teams  * Workshops and working sessions that drive clarity, consistency, and adoption **Brand naming**  * Support scalable naming systems for products, solutions, and offerings * Clear, consistent portfolio structure aligned to HPE’s brand architecture * Review and guidance that drive better, faster naming decisions across the organization **What Success Looks Like** * HPE shows up with a clear, consistent, differentiated story across the portfolio * Product and business unit messaging feels connected—not fragmented * Creative work lands with greater clarity, confidence, and impact * Naming and brand decisions are faster, clearer, and more scalable * Teams across the org are aligned on what we say and how we say it **What You Bring** * 10+ years in brand strategy, messaging, or integrated marketing (B2B / tech preferred) * Proven ability to translate complex portfolios into simple, compelling narratives * Experience partnering closely with product marketing and influencing senior stakeholders * Track record of shaping or governing brand systems, naming, and messaging frameworks * Strong collaboration skills across cross-functional and creative teams * Ability to balance strategic thinking with hands-on execution **What We Can Offer You:** **Health & Wellbeing** We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing. **Personal & Professional Development** We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division. **Unconditional Inclusion** We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. **Let's Stay Connected:** Follow [@HPECareers](http://instagram.com/hpecareers) on Instagram to see the latest on people, culture and tech at HPE. #unitedstates **Job:** Marketing **Job Level:** Master "The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level. – United States of America: Annual Salary USD 135,500 - 275,000 in California The listed salary range reflects base salary. Variable incentives may also be offered." Information about employee benefits offered in the US can be found at [https://myhperewards.com/main/new-hire-enrollment.html](https://myhperewards.com/main/new-hire-enrollment.html) HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: [Equal Employment Opportunity](https://hr.ext.hpe.com/Equal-employment-opportunity-policy.pdf). **Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.** HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories. **Recruitment Fraud Alert** We have become aware of an increase in fraudulent recruitment activities in which individuals impersonate our company or authorized recruitment agencies to offer fake employment opportunities. These scams may occur through false websites, emails, social media, or chat-based applications and often aim to obtain personal information or money. Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge a candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process. We also never request personal information such as back account details, Social Security numbers, or national IDs via social media or chat applications. All legitimate job opportunities will come through official company channels, and candidates are responsible for verifying the credentials of any third party claiming to represent the company. Any reliance on fraudulent communication is at the individual’s own risk, and HPE disclaims legal liability for any resulting damages. If you suspect recruitment fraud, do not share personal information or make any payments and report the incident to your local authorities immediately.