Business Analyst Digital Asset Management

At VF, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity.  So, before we get to the job details, take a minute to learn a little more about us – our values and our culture - visit [VF Careers](https://www.vfc.com/careers) or [www.vfc.com](https://www.vfc.com/).   **What will you do?**  A day in the life of a Business Analyst, Digital Asset Management at VF looks a little like this.  The Business Analyst, Digital Asset Management is responsible for driving operational excellence, governance, metadata standards, user adoption, and business process enablement across the Digital Asset Management ecosystem. This role partners closely with the Product Owner to ensure DAM capabilities are successfully implemented, adopted, and scaled across Product Creation, Brand Marketing, and downstream digital channels. Let’s break down that day-in-the-life a bit more.  **_DAM Governance & Standards_** * _Define and maintain DAM governance frameworks, policies, and operating procedures._ * _Establish metadata standards, taxonomy structures, naming conventions, and asset lifecycle management processes._ * _Partner with business stakeholders to ensure consistent asset management practices across brands and functions._ * _Drive compliance with asset governance standards and identify opportunities for improvement._ **_Business Process & Workflow Optimization_** * _Document and optimize end-to-end asset creation, review, approval, storage, and distribution workflows._ * _Identify process inefficiencies and recommend improvements to increase speed, accuracy, and scalability._ * _Collaborate with Product Creation, Marketing, Merchandising, and Technology teams to align workflows across the digital ecosystem._ * _Support change management activities associated with new DAM capabilities and integrations._ **_User Adoption & Enablement_** * _Collaborate with organizational change management to develop training programs, user guides, and onboarding materials._ * _Lead DAM community engagement activities, including office hours, user forums, and feedback sessions._ * _Monitor platform adoption metrics and identify opportunities to increase utilization and user satisfaction._ * _Serve as a subject matter expert for DAM processes and best practices._ **_Data Quality & Metadata Management_** * _Partner with business and technology teams to maintain asset quality standards._ * _Monitor metadata completeness, accuracy, and consistency._ * _Support taxonomy evolution and governance as business requirements change._ * _Develop reporting and dashboards to measure data quality and asset health._ **_Program Coordination & Delivery Support_** * _Support the Product Owner in roadmap execution and release readiness activities._ * _Coordinate business testing, user acceptance testing, and deployment activities._ * _Track key milestones, risks, dependencies, and business readiness activities._ * _Ensure stakeholder alignment across multiple workstreams and initiatives._ **_Stakeholder Management_** * _Build strong relationships with Product Creation, Brand Marketing, Merchandising, eCommerce, and Technology teams._ * _Gather business feedback and translate operational needs into enhancement opportunities for the Product Owner backlog._ * _Facilitate governance councils and cross-functional working sessions._ **What do you need to succeed?**  We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 3-5 years of experience and professional achievements. The foundation skills you will need in this position are:  * _Proven experience as a Business Analyst or similar role in digital platforms or enterprise systems_   * _Background in Digital Asset Management (DAM) or adjacent domains (content management, PLM, digital commerce, or design workflows)_   * _Demonstrated ability to drive Digital Asset Management processes with detailed execution_   * _Experience coordinating project plans, roadmaps, and cross-functional delivery_   * _Familiarity with integrations and APIs across complex digital ecosystems_   * _Strong business acumen with a focus on delivering measurable outcomes_   * _Excellent communication, leadership, and stakeholder management skills_   * _Experience working in Agile/Scrum environments_   There are also a few skills that are not required but preferred.  * _Experience with design tools (2D, 3D, AI), merchandising platforms, or PLM systems_   * _Background in retail, apparel, footwear, or consumer goods industries_   * _Experience scaling DAM platforms across global teams_   **Now WE have a question for YOU.**   **Are you in?**  **Hiring Range:** $92,000.00 USD - $115,000.00 USD annually **Incentive Potential**: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process. **Benefits at VF Corporation**: You can review a general overview of each benefit program offered, including this year's medical plan rates on [www.MyVFbenefits.com](https://nam02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.myvfbenefits.com%2F&data=05%7C01%7CElizabeth_Greeson%40vfc.com%7Cf5eada13266c4a4c708208dba2795ffe%7C7d97f40069b44df4a009c9806ec70783%7C0%7C0%7C638282414406357350%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=uGFxbIARVqfbF3chNeTxwJ4XZTj%2FUdx7xqKQBPjxqZ4%3D&reserved=0)  and by clicking **Looking to Join VF?** Detailed information on your benefits will be provided during the hiring process. **_P**_lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws._**_** _At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at_ [[email protected]_](http://[email protected])_. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law._ _Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records._