Campaign Developer - Marketo

**Job Description:** **Job Description – Marketo Specialist** **Position Summary** We are seeking a skilled Marketo Specialist with hands-on experience in Adobe Marketo Engage to execute and manage marketing automation campaigns. The ideal candidate should possess a strong understanding of Marketo architecture, lead management, campaign execution, asset creation, reporting, and marketing operations best practices. Understanding about how Marketo integrates with CRM systems and third-party platforms. **Key Responsibilities:** * Setup, test and execute marketing emails, landing pages, forms, audience lists and flows for demand generations programs and more complex trigger, drip, and nurture campaigns. * Execution of end-to-end campaigns; develop cohesive automated workflows and pulling targeted lists. * Support essential marketing operations initiatives in Marketo, Salesforce and other marketing automation technologies. * Understand and report on campaign metrics and distribute campaign performance reports as needed. * Handle requests for special reports, data, and marketing tracking information. * Troubleshoot Marketo related issues as needed. * Assuring the accuracy, reliability, and consistency of marketing automation production services prior to final output/delivery. * Assess content to ensure consistent and accurate branding and design and identify any issues. * Ensure a thorough understanding of requirements, both from Merkle and our clients. * Accurately maintain quality reports and relevant documentation. **Required Skills & Qualifications** * 2+ years of hands-on experience building and executing campaigns in Adobe Marketo Engage. * Strong working knowledge of Smart Campaigns, Smart Lists, Flow Steps, Programs, Channels * Proven experience building emails, landing pages, forms, snippets, and templates from scratch. * Solid understanding of tokens and dynamic/personalized content setup. * Demonstrated understanding of lead lifecycle management, lead scoring, and lead routing concepts. * General understanding of how Marketo integrates with a CRM and other martech tools — conceptual fluency is required, but active integration ownership is not part of this role. * Experience with basic HTML/CSS for email and landing page troubleshooting is a plus. * Strong attention to detail, QA discipline, and ability to manage multiple campaigns/programs simultaneously. * Marketo Certified Expert (MCE) preferred. * Excellent communication and stakeholder management abilities. **Location:** India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park **Brand:** Merkle **Time Type:** Full time **Contract Type:** Permanent