Category Manager

Job Description --------------- Purpose: The Category Manager Retail Frozen supports the relevant Senior Manager and/or Category Lead on driving strategy of Frozen Portfolio for Retail Business and execution to achieve both consumer connection and the company financial goals. Job Duties: * Strategy & Planning: * Propose and support CL/SCM with development of Japan Kraft/Heinz brand strategy and Annual Operation Plan. * Analysis: * Conduct category analysis for the key categories within the business unit (BU). * Report market performance and provide insights into root causes. * New Product Development: * Lead and propose innovation agenda and pipeline that best fit the brand and business growth. * Lead cross functional team, both Heinz Japan internal and other countries, as Category Manager to achieve the best result with new product launch. * Responsible for P&L and business targets to deliver brand growth for short and long term. * Activation and Campaigns: * Lead key brand project i.e. (mainly) Range Extension, Innovation * Research: * Co-work with Consumer Insight Manager to plan and execute research for new product, campaign, and brand tracking.    * Other tasks: * Work with Product development team, and Sales team to develop samples and trade materials. * Support Sales on customer queries. * Other administrative tasks. Required skills and qualifications: * Minimum of 4 years of experience in brand management/marketing/customer marketing/trade marketing in Food industry. * Experienced in the use of quantitative and qualitative market research and its applicability to managing brands. * Experience of using key financial measures of a brand and experience of budget planning and management. * Self-motivated and willingness to push the boundary and hold other’s accountability. * Ability to work in diverse and multi-cultural environment with strong cross functional communication ability. * Having strong interest and knowledge in digital marketing. Experience in planning and execution in both owned and earned media, and growing brand’s SNS fanbase is plus. * Understanding of marketplace dynamics and shopper behavior * Bachelor’s degree * Proficiency in Japanese and English. Preferred skills and qualifications: * Advanced degree in Business Administration, Marketing and/or equivalent. * Thorough understanding of business principles and practices. * Strategic thinker, capable of combining everyday activities with long term plans. Location(s) ----------- Tokyo Office   **Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes****.**