Chapter Lead Developer Relationship & Partnership

* To support and grow the primary mortgage market by managing the EF penetration with sales channels/developers/business partners. * To penetrate into the targeted developers by actively engaging them for sales activities/ events. * To look into the current portfolio of developers and enhance referrals from the existing base of developers. * To work closely with all sales channel on all sales related activities/campaigns for developers. * To carve out strategies/plans for all respective regions in order to achieve targeted EF penetration rate for approved EF projects. * To tie-up with new-to-bank developers in order to enhance the existing developer base. * To look into current portfolio of developers and to reconnect inactive ones for primary mortgage referrals. * To organize joint events/sales activities with developers * To work closely with Homeowners on campaigns/mega events for developers