Chief Marketing Officer
high street resources
📍 Remote🌐 Remote🕐 5d ago🔗 himalayas
Job Description
### **Chief Marketing Officer (CMO)**
Remote | CET-compatible timezone (UTC+1 to UTC+4) | Full-time
### **Job Overview**
We are seeking a Chief Marketing Officer (CMO) to lead the development and execution of a global marketing and brand strategy for a premium financial services platform.
This role sits within the executive leadership team and is responsible for positioning the business as a trusted partner for high-net-worth and ultra-high-net-worth individuals, family offices, and institutional investors.
The CMO will drive brand authority, client acquisition, and market presence through a combination of strategic partnerships, targeted engagement, and data-driven marketing initiatives.
### **Key Responsibilities**
### **Brand Strategy & Positioning**
* Define and execute global brand strategy within the wealth management and investment landscape
* Build a differentiated positioning targeting HNWI/UHNWI and institutional audiences
* Ensure consistency across all markets and communication channels
### **Client Acquisition Strategy**
* Develop targeted acquisition strategies for HNWI, UHNWI, and family offices
* Build long-term relationship-driven marketing funnels
* Segment and tailor outreach for private investors and institutional partners
### **Marketing Channels & Communication**
* Manage a multi-channel ecosystem including:
* Private events and exclusive forums
* Strategic partnerships
* Digital platforms and thought leadership
* Ensure communication reflects a premium, discreet, and high-trust positioning
### **Strategic Partnerships & Market Presence**
* Establish relationships across financial ecosystems, family offices, and private banking networks
* Lead high-profile events, forums, and industry collaborations
* Expand presence across key global financial hubs
### **Content, PR & Thought Leadership**
* Oversee production of market insights, research, and investor-focused content
* Drive PR strategy and executive visibility
* Position leadership as industry thought leaders
### **Digital Strategy & Performance**
* Lead digital marketing strategy (web, SEO, campaigns, investor communications)
* Implement data-driven KPIs and performance tracking
* Continuously optimize campaigns and client engagement models
### **Leadership & Collaboration**
* Build and lead a high-performing marketing function
* Partner with investment, product, and business development teams
* Align marketing with revenue and client growth objectives
### **Requirements**
* 10+ years in senior marketing leadership roles within financial services (wealth management, private banking, fintech, asset management)
* Proven experience marketing to HNWI/UHNWI audiences
* Strong track record in building premium brands and driving client acquisition
* Experience in complex, low-awareness or long sales cycle products
* Exposure to global or multi-market campaigns
* Strong background in partnerships, PR, and high-level events
* Data-driven mindset with experience in marketing analytics
* Excellent leadership and stakeholder management skills
* Fluent English required
### **Nice to Have**
* Experience with family offices or international investors
* Background in fintech or alternative investments
* Understanding of regulatory environments
Originally posted on [Himalayas](https://himalayas.app)