Cluster Head - Rest of Karnataka

**KEY RESPONSIBILITIES** Business Growth * Achieve sales volume and revenue targets as decided for the cluster while managing a healthy brand mix, and effective usage of A&D * Develop a strategy to Beat the market. Identify opportunities and use levers like A&D and credit policy to increase Market Share, and deliver on target * Review the trade schemes, and monitor effectiveness and modify basis performance * Liaise with and manage Syndicates, retail and wholesale groups and be the first point of escalations Sales Planning & Inventory Management * Implement and manage sales planning and stock forecasting strategies with high levels of accuracy and consistency at a cluster level * Liaise with demand planning and supply chain to understand and address any supply constraints/ issues Channel and Distributor Management * Establish distributor/ wholesaler KPIs for driving effective distribution of PRI portfolio * Ensuring ROI calculation and reporting for distributor * Ensure timely collection of receivables from distributor, and inventory management * Ensuring productivity of the manpower on distributor payroll * Monitor and track Secondary scheme processing * Strengthen relationships with channel partners (retail and wholesale), especially syndicates, and responsible for channel escalation handling Retail Engagement * Ensure periodic coverage of key customer groups and syndicates * Create the CSM engagement initiative for the cluster * Create and own the retail engagement plan * Ensure Channel Play/Hawk eye scores and execution is delivered as per the norm on monthly basis Market Intelligence & Performance Monitoring * Regularly conduct retail outlet audits to study market share movements and track market share * Lead general administration and MIS tracking, tier wise and account wise consolidation for weekly and monthly sales reports; lead business analysis and integrate that analysis into business strategies to get business and better market share * Gain market intelligence and visibility through competitive mapping and analyzing market trends across the state; regularly induce customer feedback to recreate and re-strategize the promotional and selling strategies Brand Building & Demand Generation * Review efficiency and efficacy of expenditure undertaken for promotion and capturing market share Financial Discipline * Ensure healthy cash flow for the organization, and adherence to the credit policy as decided. DSO to be within limits * Liaise with Finance team on formulation of credit policy for the respective market Regulatory & Compliance * Coordinate with Excise authorities to ensure timely permit approvals, EVC generation, and statutory compliance * Support in brand registrations, excise liasioning Team Leadership * Set the direction and an innovative consumer facing culture in the team by managing individual and team performance expectations and goals * Lead the sales team keeping high levels of motivation & feedback with a view to build a motivated team * Mobilising resources for availability for the team * Work with individuals in order to develop them for increased responsibility **INTERACTIONS** INTERNALLY: * Sales Team of the Region * Commercial Finance * Commercial Marketing and Activation Teams * Region Head * Zonal Demand Planner * Zonal Sales and Development Manager * Supply Planning Team * With Manufacturing for holograms and label registration EXTERNALLY: * Customers * Distributor/ Channel Partners * Excise Officials * Consumers **Job Posting End Date:** 2026-08-15 **Target Hire Date****:** 2026-05-15 **Target End Date**: