Consumer Market Insight Manager

royal canin china

📍 chn-shanghai-shanghai china🕐 23d ago🔗 workday

Job Description

**Job Description:** **Key Responsibilities**  **Drive Consumer & Market Understanding**  • Lead consumer, customer and market research to uncover growth opportunities.  • Monitor market dynamics, competitors and emerging pet owner trends.  **Enable Data-Driven Growth**  • Partner with CRM, Digital and Data teams to leverage first-party data.  • Support segmentation, journey mapping, engagement and loyalty insights.  **Accelerate Innovation & Decisions**  • Support innovation pipeline through insight-led opportunity identification.  • Lead concept, communication and consumer validation studies.  **Build Insight Capability**  • Champion consumer-centric thinking across the organization.  • Bring new methodologies, tools and AI-enabled approaches to insights.  **What Are We Looking For?**  **Experience**  • 5+ years in CMI, Consumer Research, Analytics, Strategy or related functions.  • FMCG, Consumer Health, Retail, Mom-Baby industry experience preferred.  • Strong ability to influence business decisions and senior stakeholders.  **Capabilities**  • Strategic thinking and business acumen  • Consumer centricity and curiosity  • Data analytics and insight generation  • Storytelling and executive communication  • Collaboration, learning agility and growth mindset
Consumer Market Insight Manager at royal canin china | MergeJobs