Consumer Market Insight Manager
royal canin china
📍 chn-shanghai-shanghai china🕐 23d ago🔗 workday
Job Description
**Job Description:**
**Key Responsibilities**
**Drive Consumer & Market Understanding**
• Lead consumer, customer and market research to uncover growth opportunities.
• Monitor market dynamics, competitors and emerging pet owner trends.
**Enable Data-Driven Growth**
• Partner with CRM, Digital and Data teams to leverage first-party data.
• Support segmentation, journey mapping, engagement and loyalty insights.
**Accelerate Innovation & Decisions**
• Support innovation pipeline through insight-led opportunity identification.
• Lead concept, communication and consumer validation studies.
**Build Insight Capability**
• Champion consumer-centric thinking across the organization.
• Bring new methodologies, tools and AI-enabled approaches to insights.
**What Are We Looking For?**
**Experience**
• 5+ years in CMI, Consumer Research, Analytics, Strategy or related functions.
• FMCG, Consumer Health, Retail, Mom-Baby industry experience preferred.
• Strong ability to influence business decisions and senior stakeholders.
**Capabilities**
• Strategic thinking and business acumen
• Consumer centricity and curiosity
• Data analytics and insight generation
• Storytelling and executive communication
• Collaboration, learning agility and growth mindset