Creative Director - Creative Communications Malayalam

**\* Key Responsibilities** * Ideate, conceptualize, visualize, write, produce, direct, and edit unique on-air promos for all content across the Malayalam Business network * Ensure promos deliver fresh creative perspectives and consistently stay ahead of the competition * Infuse local flavor and Malayalam cultural sensibilities into campaigns to ensure relevance and audience connect * Maintain high creative and production standards, aligning with the channel’s philosophy, and delivering campaigns on time and within budget * Collaborate with content teams to develop impactful briefs and campaign ideas that maximize engagement * Strategize and generate creative promo concepts to keep audiences excited and anticipating episodes * Define and execute the channel’s visual identity through packaging and graphical elements * Partner with Marketing and Strategy teams to deliver region-specific campaigns tailored for local audiences * Produce showreels, AVs, and flash presentations as needed for internal and external stakeholders * Foster creativity, innovation, and collaboration within the team, providing leadership and mentorship to the OAP and Graphics functions **\* Skills & Attributes for success** * Strong creative vision with the ability to craft compelling narratives through promos and packaging * Deep understanding of Malayalam culture, audience sensibilities, and regional entertainment preferences * Expertise in promo ideation, direction, and editing, with strong visual and storytelling instincts * Proven ability to lead creative teams, inspire innovation, and mentor talent * Strong collaboration skills to work seamlessly with content, marketing, and strategy functions * Ability to deliver high-quality creative output under tight timelines and budgets * Agility to adapt to changing trends and competition dynamics, while driving differentiation **\* Preferred Education & Experience** * Graduate or postgraduate degree in Mass Communication, Media, or related creative field. * 20+ years of experience in on-air promotions, creative direction, or content packaging, preferably within television or entertainment. * Malayalam language proficiency is mandatory. * Proven track record in conceptualizing and delivering high-impact campaigns for GEC or regional channels. * Hands-on experience in promo direction, editing, and graphics supervision. * Prior leadership experience in managing creative and graphics teams is strongly preferred.