Cro Specialist

**At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond.** Permanent Regular **Job Description:** The CRO Specialist is responsible for optimizing website performance through conversion rate optimization (CRO) strategies. This role focuses on running A/B and multivariate tests, analyzing user behavior, and optimizing landing pages, forms, and calls-to-action to increase conversion rates. The CRO Specialist works closely with cross-functional teams to apply UX/UI principles and continuously improve the user experience. 2\. Main Assignments · Conversion Rate Optimization: Design and implement A/B and multivariate tests to optimize website elements, including landing pages, forms, and calls-to-action. · Test Execution & Analysis: Use CRO tools such as VWO, Google Optimize, and others to run tests, analyze results, and identify areas for improvement. · UX/UI Optimization: Apply UX/UI principles to enhance the user experience and ensure a seamless, conversion-focused journey. · Reporting & Communication: Communicate test results, insights, and optimization strategies to key stakeholders in a clear and actionable format. · Continuous Improvement: Stay up to date with the latest CRO trends, tools, and best practices to continuously refine testing strategies and improve conversion outcomes. 3\. Person Specification Qualifications: · Bachelor’s degree in Marketing, UX/UI Design, or a related field. · Minimum 3-5 years of experience in conversion rate optimization, with hands-on experience using CRO tools such as VWO, Google Optimize, etc. · Fluency in English is an important criterion, since this role involves working closely with global teams. Professional Qualities: · Result-Oriented: Strong focus on achieving measurable outcomes from optimization efforts. · Communication: Ability to present test results and insights clearly to both technical and non-technical teams. · Continuous Learning: Enthusiastic about staying updated with the latest CRO trends and techniques. 4\. Competencies Technical Skills: · Expertise in CRO tools (VWO, Google Optimize, etc.). · Strong understanding of UX/UI principles and their impact on conversion rates. · Experience in designing and analyzing A/B and multivariate tests. Behavioral Skills: · Result-Oriented: Focused on driving performance improvements through data-driven testing. · Communication: Able to present complex test results and insights in a clear, concise manner. · Continuous Learning: Committed to staying ahead of trends and best practices in CRO. **Why join Pluxee?** **Join an inclusive team** Work at the heart of the community alongside 5,000 experts across 29 countries - we embrace diversity and value uniqueness, fostering a workplace where everyone can thrive. **Turn inspiration into possibility** Get space to try new ideas, experiment and move the world of work forward as you bring new digital experiences - and moments of connection - to millions of people. **Make a positive impact** Touch millions of lives and create meaningful change for people and the world we share, supporting our commitments to diversity, sustainability, and local economies. **Grow with us** Get support you need to take meaningful steps in your career, whether you're performing your work/life balance or learning new skills.