Demand Generation Manager – Dach

At **deskbird**, you’re not joining a volume-driven outbound machine, you’re stepping into a company where your impact is visible from day one, your progression is tied to performance (not tenure), and your work directly shapes how we scale. We’re a leading workplace management platform, backed by **$23M Series B** funding and trusted by global brands. But what makes us different is how we operate: founder-led, fast-moving, and deeply focused on building a high-performance culture without the corporate politics. We are building a **regionally aligned, revenue-driven GTM organization** where each market owns its pipeline and ARR targets. The Demand Generation Manager for DACH (f/m/d) will own the end-to-end pipeline generation **strategy and execution** for the region. **This role is responsible for:** * Driving pipeline and revenue growth in DACH. * Leading all regional demand initiatives (ABM, field, campaigns). * Acting as the **central orchestrator of GTM efforts in the region.** This is a **high-ownership, highly hands-on role** combining strategy, execution, and cross-functional leadership. **1\. Own Regional Pipeline & ARR Targets** * Own pipeline generation targets for DACH (in close alignment with Sales) * Be accountable for: Pipeline volume and quality & contribution to ARR. * Translate global strategy into a clear regional plan. **2\. Lead Regional GTM Strategy & Execution ** * Define and execute the regional demand strategy across: ABM (mid-market / enterprise), field marketing (events, roundtables, local activations) & campaigns (integrated, multi-channel). * Ensure all activities are: ICP-focused, aligned with sales priorities & measurable in pipeline impact. **3\. Act as the GTM Orchestrator for DACH ** * Work as one team with: Regional Sales & BDRs. * Align on: Target accounts, campaign priorities & pipeline gaps. **4\. Execute Hands-On Across Channels ** * Plan and run events (from concept to execution). * Build and launch campaigns. * Write campaign messaging and landing page content. * Set up and manage campaign assets (with support where needed). * From strategy to execution - you are expected to operate end-to-end. **5\. Drive ABM & Upmarket Motion ** * Partner with Sales and BDRs on: Target account selection & account-level strategies. * Execute: Personalized campaigns, account-specific activations & high-touch engagement strategies. **6\. Measure & Optimize Performance ** * Track: Pipeline generated, conversion rates & campaign ROI. * Continuously optimize: Channel mix, messaging & execution. * Partner with GTM Ops to ensure: Clean tracking & clear attribution. * Must be located **in** **Germany** * **Native German** + strong English * **5–8+** years in **B2B SaaS** demand generation / growth roles * Deep understanding of the **DACH market** * Strong experience in: Field marketing (events), ABM & campaign execution. * Experience working closely with sales teams. * High ownership (thinks like a GM of the region). * Strong executor (able to get things done independently) **What Success Looks Like within 6–12 months:** * Strong, predictable pipeline generation in the DACH * High alignment between marketing, BDR, and sales * Effective ABM and field motion driving upmarket growth * Measurable contribution to ARR * Clear visibility into what works and scales * **Attractive OTE:** Competitive base plus variable, and meaningful stock options. * **Unlimited annual leave:** Plenty of time off to recharge. * **A****nnual company summit:** Meet the whole team at our yearly summit in inspiring locations across Europe (check out the [video](https://www.youtube.com/watch?v=fJuVQxs1kaM) from our last summit). * **Team “Bursts”:** Opportunities to collaborate with your team in person. * **Home office support:** Financial contribution to set up a comfortable, productive home office. * **Learning & development:** Annual budget for coaching, certifications, and conferences.