Deputy Head of Finance Finance

This is a high-impact, commercial-facing leadership position. As the Deputy Head of Finance, you are the strategic co-pilot to the Country Manager. You will move beyond reporting numbers to owning profitability, cash discipline, and capital allocation across our service and e-commerce business models. You will be expected to use data to tell the story of where we are going, not just where we have been. What You’ll Do 1. Strategic P&L Leadership • Full Ownership: Direct the Vietnam country P&L with a granular focus on Gross Profit (GP) by business unit, client, and product. • Performance Metrics: Monitor and improve GP per headcount (GP/FTE) and contribution margins. • Strategic Decisioning: Define allocation logic for shared costs (SG&A) and provide clear "Scale, Fix, or Stop" recommendations for business units. • Outcome: Transition business decisions from intuition-led to data-driven. 2. Cashflow & Working Capital Control • Proactive Management: Own the rolling 12-week cashflow forecast with high precision. • AR Strategy: Drive AR accountability by profiling client risk, setting credit terms, and establishing rigorous escalation protocols with Sales and Ops. • Optimization: Manage unbilled revenue and WIP to improve the overall cash conversion cycle. 3. E-commerce Financial Governance • Unit Economics: Build and maintain models that track contribution margin after platform fees, logistics, and ad spend. • Burn Rate Clarity: Differentiate between accounting profit and actual cash burn to eliminate financial blind spots. • Performance Partnering: Work with performance marketing teams on scenario planning to ensure every marketing dollar drives positive Operating Profit (OP). 4. Business Partnering & Scenario Planning • Advisory: Act as a peer-level advisor to BU Heads, stress-testing plans before execution. • Forward-Looking Models: Build scenarios for headcount scaling vs. GP impact and revenue mix shifts (Service vs. E-com). • Risk Mitigation: Identify and flag potential financial deviations 1–2 months in advance. 5. Regional Interface & Governance • Credibility: Ensure timely monthly closes and audit readiness while representing Vietnam in regional discussions. • Advocacy: Translate regional KPIs into local reality, pushing back when regional metrics conflict with local business sustainability. 6. Team Transformation • Leadership: Transition the local finance team from "traditional accounting" to a "business finance" powerhouse. • Scalability: Implement tools and dashboards to reduce reliance on manual Excel workarounds. Who You Are • Bachelor’s Degree is required • CPA qualification (or equivalent professional accounting certification) is required. • Experience leading a large-scale team (8 - 10 members) • Ownership Mentality: Proven track record of owning a P&L with direct impact—not just reporting on it. • Deep understanding of GP mechanics, SG&A allocation, and unit economics. • Experience in high-growth, non-linear models (E-commerce, Platforms, or Performance-based agencies). • The ability to challenge senior BU leaders constructively, using data to influence commercial outcomes. • Good communication skills both Vietnamese and English Why You'll Love It • Competitive Salary • Performance Review (2 times per year) • Performance Bonus (1 time per year) • Annual Leave: 15 days and other leave types • Private Health Insurance • MacBook to be provided • Good chance to explore new trends in the digital market • Opportunity to learn and work with the most advanced advertising technology platforms • Work in a professional, active, international and dynamic environment