Deputy Manager - Marketing

**It's fun to work in a company where people truly BELIEVE in what they're doing!** Job Description:  **Key Responsibilities Vendor Marketing Strategy & Planning** * Engage with assigned vendors to understand their business priorities, growth targets, and GTM strategies * Develop quarterly marketing plans aligned to vendor business objectives and revenue goals * Identify high-impact marketing initiatives that drive partner engagement, pipeline development, and brand visibility * Act as the primary marketing advisor to vendors within the Ingram Micro ecosystem **Long Tail Vendor Activation** * Identify potential vendors within the **long-tail vendor segment** and develop strategic marketing plans to activate them * Create Digital First, On-boarding strategy for Vendor with Xvantage and GTM Hub tools * Create structured marketing programs that help smaller vendors **scale their reach through the channel ecosystem** * Introduce vendors to **Ingram-led marketing initiatives and demand generation programs** **MDF Strategy & Management** • Work with vendors to **secure and allocate MDF for ROI-driven marketing activities** • Standardize the **MDF planning and governance process**, especially for vendors who lack internal marketing resources • Oversee the **complete MDF lifecycle** including proposal development, budget allocation, activity execution, proof-of-execution (POE), and claim submission • Ensure compliance with vendor MDF policies and internal governance processes **Ingram-Led Marketing & Digital Campaigns** * Pitch and promote Ingram Micro-led marketing initiatives including digital campaigns, partner programs, and industry engagement platforms * Enable vendors to leverage Ingram’s digital demand generation programs and integrated campaign frameworks * Work with digital and campaign teams to ensure vendors benefit from scalable digital marketing execution **Platform Marketing Enablement** * Enable vendors to leverage **Ingram Micro’s Xvantage platform and digital marketing capabilities** * Support vendors in activating **platform-based marketing initiatives that drive partner engagement and adoption** * Work closely with Platform Marketing and Digital teams to ensure effective execution of vendor campaigns **Reporting & Performance Insights** • Deliver regular performance reporting including **vendor growth metrics, campaign impact, and marketing ROI insights** • Provide monthly and quarterly updates to **vendor stakeholders and internal leadership teams** • Identify opportunities to improve marketing effectiveness and scale successful programs **About Candidate** * 5–10 years of experience in **Channel Marketing, Vendor Marketing, Business Development, or Partner Marketing** * Digital-First attitude, more driven to drive high impact Always ON Digital Campaigns, with sound knowledge of Digital Marketing, Marketing Automation, Digital Tools * Experience within **IT distribution, technology vendors, telecom, or enterprise technology ecosystem** preferred. Candidates with agency background may also appy * Strong understanding of **MDF programs, vendor marketing governance, and claim processes** * Proven ability to develop and execute **partner marketing programs that drive measurable business impact** * Strong **consultative selling and stakeholder management skills**, with the ability to influence vendor marketing investments * Experience working with **cross-functional teams including sales, marketing, and vendor stakeholders** * Strong analytical and reporting capabilities to track marketing effectiveness and vendor performance * Bachelor’s degree in **Marketing, Business Administration, or related field** **What Success Looks Like** * Increased **vendor marketing investments and MDF utilisation through Ingram Micro** * Activation and growth of **long-tail vendors through structured marketing programs** * Strong vendor satisfaction and engagement with **Ingram-led marketing initiatives** * Measurable business growth driven through **channel marketing programs**