Digital Content Creator

**Job Description** =================== **JOB SUMMARY:** The Digital Content /Creator Specialist serves as a writer and content creator for the University of Richmond’s flagship digital publications, with particular emphasis on _University of Richmond_ _Magazine_ and _URNow_, the institution’s weekly outbound news publication. The position partners with colleagues in University Communications and beyond to create, deploy, and leverage multi-channel and cross-channel content that drives key business objectives and optimizes content for search and generative engines. The position also assists with the logistics and strategy of content management and distribution. **JOB DUTIES/RESPONSIBILITIES:**  _Content Creation and Management (65%)_ * Serve as a key writer/editor/content manager for flagship digital publications that build engagement and awareness among key audiences and drive institutional objectives * Create content for social, social search, and web properties to effectively tell the University's story and authentically demonstrate the Richmond experience * Contribute to a range of cross-platform projects and initiatives led by University Communications, including print counterparts to digital publications * Develop and/or contribute to strategic editorial approaches for existing and new projects * Assist with the integration of brand-based messaging in digital content _Project management (20%)_ * Manage website content for select publications and platforms * Create and distribute institutional emails and other digital content * Ensure content creation and distribution meet deadlines and strategic objectives * Ensure the quality of digital and print deliverables through proofreading, fact-checking, and other related functions * Review and report on defined metrics/KPIs that measure the effectiveness of digital publications and content * Manage sensitive materials and information with discretion _Campus Partnerships (10%)_ * Build and maintain excellent relationships with campus partners to understand their goals and engage them in strategically chosen, collaborative storytelling and content opportunities _Other (5%)_ * Participate in concept development and project critiques with the communications team * Other duties as assigned **WORKING CONDITIONS/PHYSICAL EFFORT:** * Environment: Office * Exposures encountered: Standard office environment * Physical effort: Sedentary, light lifting required on occasion * Very little travel expected, other than possible professional development opportunities **QUALIFICATIONS:** * Exceptional ability to write compelling stories and create brand-based narratives across a range of digital communications platforms * Excellent ability to create effective content across a wide variety of media and project types * Excellent interpersonal, communications, and listening skills * Excellent writing, editing, grammar, and proofreading skills * Outstanding attention to detail * Outstanding strategic-thinking and problem-solving skills * Strong ability to think creatively * Strong knowledge of AP style. Working knowledge of Chicago and MLA styles * Strong competency in current software tools and applications (including Adobe Creative Suite, Microsoft Suite, web/digital/social content platforms, etc.) * Strong experience with digital content management * Proven ability to exercise discretion and independent judgment * Demonstrated knowledge of social/social search platforms and best practices * Demonstrated experience capturing and using data analytics to inform content strategy * Demonstrated understanding of search engine optimization (SEO) and generative engine optimization (GEO) principles and best practices * Demonstrated experience thriving in a creative environment * Demonstrated ability to work effectively with, and build consensus among, people at all levels of the organization * Demonstrated ability to collaborate, build consensus, and work effectively with a wide range of constituencies in a diverse community * Demonstrated ability to work independently as well as within a team setting * Demonstrated ability to provide and receive constructive criticism in a productive manner * Demonstrated ability to handle multiple tasks simultaneously, coupled with the ability to set and recommend priorities * Demonstrated ability to handle quick turnaround times **EDUCATION & EXPERIENCE:** * Bachelor's degree in English, communications, journalism, digital content creation, or related field is required * A minimum of three years of experience in digital content creation, writing, magazines, marketing communications, and/or journalism * Or equivalent combination of education and related work experience **WORK SCHEDULE:** * Full-time; Exempt position * Monday-Friday 8:30AM-5:00PM, however, evenings and weekends may be required when needed. **PAY STRUCTURE:** Grade 6 ($50,461 to $66,851 annually)