Digital Content & Influencer Marketing Manager

Join [Hire Hangar](https://himalayas.app/companies/hire-hangar) and work with fast-growing global companies while building a long-term career. **Job Title** Digital Content & Influencer Marketing Manager **Location** Remote **Time Zone** Flexible – Results-Driven **Role Overview** We are hiring a Digital Content & Influencer Marketing Manager to take full ownership of social media and content marketing. This role goes beyond content creation — you will act as a strategic partner who builds a brand voice that genuinely resonates with parents, develops a thriving influencer and UGC ecosystem, and drives Instagram growth through real, emotionally resonant content. The ideal candidate brings everything in-house with better quality, more authenticity, and deeper brand alignment. ### Key Responsibilities ### Content Marketing Execution * Create and produce short-form video and image content for Instagram that feels real and relatable to parents * Maintain a clear, warm, non-salesy brand voice that builds community and trust over time * Handle all aspects of content scheduling, captioning, thumbnail selection, and publishing ### Influencer & UGC Programme Management * Build and manage an ongoing network of influencers, parent creators, and UGC contributors * Develop a sustainable content flywheel so the brand consistently publishes fresh, authentic content * Handle outreach, coordination, content licensing, and repurposing of creator material ### Brand & Channel Growth * Lead Instagram as the primary growth channel — owning follower growth, engagement, and reach * Develop and execute a content calendar that serves both community building and subscription conversion * Continuously test, learn, and optimize based on platform performance data ### Team Collaboration * Work asynchronously within a globally distributed team, with clear communication and reliable delivery * Operate as a self-directed owner — bringing ideas, flagging issues, and delivering without needing prompting ### Required Qualifications * Excellent English fluency — comfortable writing captions, briefs, and communicating on video * A strong portfolio of social media or content marketing work for consumer brands (must include links) * High visual design competency — polished, on-brand output that goes beyond template-based tools * Demonstrated experience managing influencer relationships or UGC sourcing programs * Full-cycle campaign experience: planning, creating, publishing, and iterating * Must have prior remote work experience with US or UK-based companies and fluency with tools like Asana, ClickUp, WhatsApp, and Google Workspace. Applications without this experience will not be considered. ### Preferred Qualifications * Experience in baby, parenting, kids, or family lifestyle content — understanding of what moves this audience * D2C e-commerce or subscription brand background * Familiarity with US consumer sentiment and the modern parenting content landscape * Comfortable appearing on camera for content creation or application video profiles ### Tools & Technology * Instagram (primary platform) and supporting short-form video tools * Intermediate-to-advanced content creation and editing software (specify in your application) * Asana, ClickUp, or similar project management platforms * WhatsApp, Slack, Google Workspace, and async collaboration tools **Please NOTE** It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps — the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles. We connect top talent with vetted employers, competitive pay, and real growth opportunities. Originally posted on [Himalayas](https://himalayas.app)