Digital Data Specialist

* We’re looking for a **Digital Data Specialist** who will **own and elevate our entire measurement ecosystem**, turning raw data into **clear, actionable insights** that directly impact business decisions, customer journeys, and performance. You won’t just report numbers. You’ll **challenge assumptions, uncover opportunities and influence strategy** across marketing, ecommerce and digital products. You are the **bridge between data, business and experience**. **1\. Tracking & Data Governance** Ensure data is accurate, structured and compliant across all touchpoints. * Own tracking across website, webshop, marketing tools and future products * Design **data layer, event taxonomy & tracking specs** * Manage tagging (Piwik PRO / GA / GTM): events, ecommerce, pixels, UTMs, paid media * Validate implementations & run audits (quality, consistency, GDPR, CMP) * Monitor scripts & impact on **Core Web Vitals** **2\. Reporting & Business Insights** Turn data into **decision-making tools**, not just dashboards. * Build Power BI reporting (DAX, Power Query, AI) * Define & align KPIs: performance, acquisition, funnels, retention, campaigns, AI visibility * Structure robust **data models** for consistent tracking * Support business reviews with **clear insights (risks, opportunities, actions)** * Enable **self-service analytics** with strong governance * Translate complex data into **simple, business-driven narratives** **3\. Customer Journey Analysis, CRO & Optimisation** Identify friction and unlock growth. * Analyse journeys & funnels (Hotjar, Clarity, Mouseflow) * Detect drop-offs & optimisation opportunities * Support A/B testing, personalisation & CRO * Partner with teams to turn insights into **measurable improvements** **4\. Performance Monitoring & Product Analytics** Connect performance, usage and product evolution. * Monitor website performance (Core Web Vitals, RumVision) with IT * Analyse **product usage & feature adoption** * Contribute to **event-based / product analytics evolution** * Support data-driven, AI-enabled experiences * **5\. Market Intelligence** Bring an external, forward-looking perspective. * Benchmark competitors (traffic, pricing, UX, visibility) via scraping & tools * Track trends: **AI-driven discovery, search evolution** * Explore AI analytics: anomaly detection, predictive insights **6\. Cross-functional Collaboration & Data Culture** Be the **go-to expert** for analytics. * Translate business needs into measurable solutions * Work cross-functionally (Marketing, Product, BI, IT) * Improve UTM discipline, measurement quality, analytics maturity * Drive a strong **data-driven culture** **Must-have** * Strong experience: **Piwik PRO / GA / GTM + GDPR / CMP** * Solid knowledge: **web analytics, ecommerce, event tracking, conversion** * Experience designing **data layers & tracking specs** * Strong **Power BI (DAX, Power Query)** * UX analytics tools (Hotjar, Clarity…) * Experience in **CRO / A&B testing** * Web scraping (Python or tools) * Sharp analytical + clear communicator **Nice to have** * SQL / BigQuery * Core Web Vitals / performance optimisation * Ecommerce / digital product environment **What Success Looks Like** * Data is **accurate, compliant and trusted** * Conversion opportunities are **identified & activated** * Reporting becomes **predictive and actionable** * A real **data culture** is embedded