Digital Executive

The Digital Executive is responsible for planning, running, and optimizing paid campaigns across Meta, Google, and TikTok Ads. The ideal candidate has 1-2 years of hands-on experience, is proficient in Ads Manager and Google Ads, and can analyze performance data to drive results across key metrics such as CPC, CPA, and ROAS. **Job Description:** **Key Responsibilities:** * Plan, set up, and optimize paid campaigns across platforms (Meta, Google, TikTok Ads) * Monitor daily campaign performance and adjust bids, budgets, and targeting accordingly * Analyze data and prepare weekly/monthly performance reports * Coordinate with creative teams to brief and review ad assets * Track KPIs including CPM, CPC, CTR, CPA, and ROAS * Stay updated on platform algorithm changes and best practices **Requirements:** * 1-2 years of hands-on experience running paid ads (Meta Ads and Google Ads are a must) * Proficient in Ads Manager, Google Ads, and basic analytics tools (GA4, Meta Pixel) * Strong analytical mindset with attention to detail * Ability to work with data and translate it into actionable insights * Good communication skills and ability to manage multiple campaigns simultaneously **Location:** Ho Chi Minh City **Brand:** Iprospect **Time Type:** Full time **Contract Type:** Outsourced