Digital Marketing Specialist

### ROLE SUMMARY GP Strategies is The Learning Velocity Company™ — a global leader in workforce transformation, helping the world's largest organizations build capability and grow through their people. We're looking for a Digital Marketing Specialist to help bring our B2B campaigns to life across paid media, email, and marketing automation, working closely with the Digital Marketing & ABM Manager to drive pipeline and brand visibility for GP Strategies globally. This is a great fit for someone who enjoys owning campaigns end-to-end, is comfortable working with data, and is motivated to keep learning and improving with every iteration. ### KEY RESPONSIBILITIES * Plan, build, and manage B2B paid media campaigns, primarily across Google Ads (Search & Display) and LinkedIn Ads * Develop and optimize audience targeting, ad copy, and creative assets for each channel and persona * Build and execute email marketing campaigns and nurture flows— from content coordination through deployment — using HubSpot Marketing Hub * Own campaign execution in HubSpot: segmentation, workflows, asset assignment and UTMs tracking * Monitor campaign performance and deliver regular insights and recommendations to stakeholders * Run A/B tests across ads, email campaigns, documenting learnings for continuous improvement * Register and manage campaigns through our governance process — intake, approvals, and go-to-market (GTM) readiness checks * Coordinate with content, creative and web teams on landing pages and campaign related assets. * Partner with RevOps/Marketing Ops on lead data quality, attribution, and reporting. * Support ABM initiatives, including account targeting and campaign execution ### QUALIFICATIONS ### Required * 3–5 years of hands-on experience in B2B paid media, demand generation, or digital marketing * Hands-on experience managing paid campaigns on LinkedIn Ads and Google Ads, from setup through optimization * HubSpot Marketing Hub experience (intermediate level, 2–3+ years) — running email campaigns, segmentation, workflows, asset management, and reporting. * A data-driven mindset — comfortable making decisions from campaign performance, not instinct * Advanced English (C1 or above), written and spoken, with strong B2B copywriting skills * Ability to translate strategic messaging into campaign execution * Bachelor's degree in Marketing, Business, Communications, or a related field ### Preferred (nice to have) * ### Experience in a SaaS or B2B tech company * Google Ads or LinkedIn Marketing Solutions certification * Knowledge of GA4, Google Tag Manager, and reporting via Power BI or Looker Studio * Experience with ABM platforms (Demandbase, 6sense, Apollo.io, or similar) * Experience supporting ABM programs or named-account campaigns * Familiarity with AI tools for marketing optimization * Exposure to data privacy or marketing compliance certification (IAPP CIPP/E, CIPM, or equivalent) ### WHAT WE OFFER * 100% remote work with global collaboration * Exposure to international teams and Fortune 500 clients * Direct impact on revenue and pipeline growth * Long-term career development opportunities * A collaborative environment balancing strategy and execution Originally posted on [Himalayas](https://himalayas.app)