Digital Marketing Specialist

Key Responsibilities ==================== * Develop and execute digital marketing strategies to generate qualified leads * Manage SEO initiatives and improve organic performance * Plan and optimize Google Ads campaigns * Own HubSpot automation, workflows, and CRM management * Build landing pages using HTML and CMS tools * Manage WordPress website * Analyze performance using analytics tools * Create assets using Canva * Collaborate with sales to align GTM efforts * Propose marketing campaigns to SVP of Growth * Manage and monitor campaign performance and report findings and recommendations to SVP of Growth * Other tasks relevant to the role, as assigned by the Manager