Digital Marketing Specialist

**Job Description:** This role of Royal Canin Korea provides a 360-degree exposure to on-site marketing functions, offering hands-on experience across every touchpoint of the consumer’s digital journey.  This is a fixed-term contract position to cover an associate on parental leave through the end of 2027. **\[Key Responsibilities\]** **ON-SITE (Official Website) MANAGEMENT & OPERATION** * **Onsite Content Optimization & Creation :** Drive the end-to-end management of digital assets, including product displays, promotional banners and onsite content to maximize user engagement. * **Recruitment Program Management :** Manage existing sampling program, including portfolio management, service optimization, inventory forecasting and logistics support. * **Onsite Activity Administration:** Streamline daily operational workflows and administrative governance for seamless on-site execution. **UTM MANAGEMENT & TRAFFIC MONITORING** * Serve UTM parameter management as the gatekeeper for traffic tracking and ensuring data accuracy. * Monitor on-site traffic performance and provide timely notifications regarding any significant fluctuations or anomalies in key metrics. **BUDGET MANAGEMENT**    * Oversee BAPO (Marketing) team budget processing to ensure efficient financial governance progress, and escalates issues when needed. **STAKEHOLDER COLLABORATION & AGENCY MANAGEMENT** * **Cross-Functional Liaison:** Align with Sales, E-com Marketing, and other units to ensure consistent business and user journey objectives. * **Agency Partnership:** Manage external agencies to ensure premium output and on-time delivery. **\[Job Specifications/Qualifications\]** * Bachelor’s degree in marketing, business related discipline * +2~3 years working experience in digital marketing * FMCG marketing, agency experience is preferred with knowledge of onsite * Fluence English skill : written **\[Key Supporting Competencies\]** * Curious, resourceful and a creative problem-solver * Effective relationship builder, collaborative capability * Positive attitude and flexible of thought and drive result