Digital Marketing Star Plus

**Key Responsibilities** Lead day-to-day social media communication for Star Plus shows (copy, creatives, posts, reels, etc.). Drive digital campaign planning and execution with internal teams and external agencies. Manage always-on social media content and ensure cultural and brand tonality. Track social/content trends and proactively integrate them into platform strategy. Provide qualitative creative feedback (visuals, captions, hooks, edits). Support influencer and talent-driven content initiatives. Work with media and digital partners to drive campaign reach and performance. Edit, review and refine social content based on trends and platform performance. **What we’re looking for** * 4–5 years of experience handling social media mandates * Experience with consumer-facing brands or digital/creative agencies * Strong creative instincts—ability to write and think socially * Comfort working at the pace and creative rigour of Star Plus * Very strong understanding of Instagram, Facebook and short-form content culture **Nice to have** * Familiarity with entertainment content / pop culture * Experience with digital performance, optimization, platform dashboards * Experience working with talent/influencers is a plus **Education** * Graduate or Postgraduate preferred (Marketing/Communications/Media) **Role Duration** * 6-Months