Digital & Media Manager

Job Description --------------- **Key Activities/ Deliverables:** * **1\. Translate brand objectives into integrated media and digital strategies** Define audience, channel, content and investment priorities based on brand JTBDs, ensuring a consistent and compelling brand presence across all consumer touchpoints. * **2\. Build social and content ecosystems that strengthen consumer connection** Develop social, content and influencer strategies that increase brand relevance, engagement and cultural connection with consumers. * **3\. Execute media investments with excellence and accountability** Ensure high-quality media deployment, strong agency management, timely activation and robust performance tracking across campaigns. * **4\. Maximize media effectiveness and ROI** Drive continuous optimization through testing, learning and performance measurement, ensuring investments generate the highest possible business impact. * **5\. Build future-ready digital marketing capabilities** Develop the talent, tools, partnerships and operating model required to establish world-class digital and content capabilities, including the future evolution toward an in-house agency model. **Competencies (experiences/ Education):** * Advertising, media, content creation, digital production or agency ecosystem background, rather than a traditional FMCG/CPG marketing background. * 10 years of experience in media strategy, media planning and digital marketing. * Extensive expertise in digital media, content, social ecosystems & influencer * Proven track record in media planning and media effectiveness * Fluent English **Skills (Knowledge/ Capabilities):** **Hard skills:** * Media strategy * Media planning * Digital ecosystem * Social expertise * Emerging digital formats * Content creation * Performance Marketing **Soft skills:** * **Performance Obsession**         Relentlessly focuses on effectiveness, efficiency, measurement and ROI. * Resilience to work in dynamic and changing environment. * Critical thinking (strategic mindset). * High drive. * Influential and inspirational leader. * Assertive communication. Location(s) ----------- Mexico, D.F.   **Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes****.**