Director – Content Strategy & Analytics

**1\. Portfolio & Investment Strategy** * Support identification of investment opportunities across genres, languages, and formats through structured market sizing and opportunity analysis. * Track portfolio-level performance, competitive moves, and consumer trends; translate into concise insights and implication notes for leadership. * Assist in building strategy inputs for annual/quarterly content planning — market sizing, trend scans, and opportunity sizing across the slate. * Maintain dashboards and trackers highlighting portfolio risks and opportunities for leadership reviews. **_Expectation:_** _Support strategic investment priorities across the content portfolio._ **2\. Slate & Release Strategy** * Build and maintain the programming calendar for the assigned slate, sequencing premieres, drops, and library content to maximize reach and engagement. * Design release strategies — premiere windows, drop cadences (weekly vs. binge), and platform placement — based on audience behaviour, competitive moves, and demand signals. * Recommend scheduling trade-offs when titles compete for the same window, balancing portfolio-level goals against individual title performance potential. **_Expectation:_** _Own the release calendar and scheduling logic for your slate._ **3\. Whitespace & Business Case Development** * Identify whitespace opportunities using research, benchmarking, and data analysis — market mapping, competitor comparisons, and audience behaviour signals. * Build business cases for new content bets: problem statement, solution options, costs, benefits, risks, and assumptions. * Coordinate inputs from cross-functional teams (Content, Finance, Consumer Insights) and consolidate into a single recommendation. **_Expectation:_** _Identify and build the case for unlocking new content opportunities._ **4\. Performance Analytics** * Track title- and slate-level performance (viewership, completion, retention, discovery) against expectations and benchmarks. * Conduct post-mortem analyses on launched titles and content bets, translating findings into recommendations for future commissioning and acquisition decisions. * Develop audience segment insights to identify underserved cohorts and inform future investment. **_Expectation:_** _Convert performance data into clear, decision-ready recommendations._ **5\. Cross-Functional Alignment** * Act as the single point of contact between Content and Product, Ad Sales, On Platform Marketing, and Subscriptions — ensuring content strategy is aligned with, and informed by, these functions. * Work closely with these functions to drive shared reach, revenue, and engagement objectives, translating content plans into inputs they can act on and vice versa. * Prepare meeting agendas, notes, and decision logs to drive execution velocity on strategic initiatives. **_Expectation: Bring together diverse inputs into cohesive strategic recommendations._** **Success Metrics** * Quality, accuracy, and timeliness of analysis, trackers, and business case materials. * Measurable progress on assigned initiatives (milestones achieved, blockers resolved, governance maintained). * Stakeholder satisfaction: clarity of outputs, responsiveness, and ability to simplify complexity. * Contribution to identification or validation of growth opportunities/initiatives per quarter.