Director Marketing Europe
hiscox
📍 madrid amsterdam munich paris spain🕐 28d ago🔗 workday
Job Description
**Job Type:**
Permanent
**Build a brilliant future with Hiscox**
**Director Marketing Europe (gn)**
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**Department : Marketing Europe**
**Reports to : CMO Europe & Head of Direct**
**Hiscox Europe CDMP**
**Our mission is clear:** one strong marketing voice, a unified, powerful and scalable Hiscox brand and excellence in customer solutions across Europe – always close to the market and customers’ needs. Hiscox Europe’s Propositions, Direct, Marketing, Communications unit (PDMC) becomes a European performance engine with shared standards, platforms and a clear framework – combined with targeted local excellence. This makes us faster, more consistent, more effective and more impactful.
**Our ambition:** further drive and enable growth, increase efficiency, strengthen the brand and raise satisfaction among customers, partners and internal stakeholders. We create measurable value: more growth through scalable campaigns and tailored propositions, lower costs through standardization and shared assets, a stronger cross market brand and better steering through common KPIs and transparent processes.
**The step from “I” to “We” to One Hiscox is significant** – professionally and personally. It defines consistent roles and decisions at both European and local level, and it establishes European centres of excellence in Marketing, Brand & Communications, Proposition & Customer Solutions, Performance Marketing and Customer Experience. Local strength remains crucial: our on-the-ground presence and proximity to brokers and end customers. Central and local roles complement each other in one united team.
**Role Summary**
The Director of Marketing Europe plays a pivotal leadership role in driving Hiscox’s commercial growth across the European region.
Reporting directly to the CMO Europe & Head of Direct, this role is accountable for translating the European marketing strategy into effective execution across markets, enabling distribution teams, and strengthening the Hiscox brand.
**Key Responsibilities**
* Strategic leadership including defining the annual European marketing strategy.
* Team leadership & development across markets and channels for a team of ~11-12 people · Market & distribution enablement including broker engagement.
* Marketing strategy implementation and campaign activation.
* Content & creative leadership ensuring high-quality and localized assets defined to channel needs.
* Digital & CRM excellence includes platform optimization and automation for B2B channels.
* Cross-functional collaboration with Group Marketing, CEO EU Office, Propositions, Underwriting, Sales, Comms/PR, Data & Analytics, Tech/IT.
* The following core processes are key:
* Marketing strategy, planning and pan european campaign execution as well and performance measurement.
* Content strategy, production and asset management.
* Digital marketing excellence B2B.
* Broker/partner engagement programs.
* B2B and B2C event planning and execution (trade fairs, exhibitions, broker events etc.)
* Marketing budget ownership.
**Key Skills & Competencies**
* Strategic clarity.
* Collaboration.
* Innovation.
* Data driven.
* Decision making.
**Experience & Qualifications**
* Leadership in multi-country marketing organizations.
* Strong strategic mindset with operational excellence.
* Expertise in digital marketing, content creation, CRM and B2B Marketing.
* Fluent in English and ideally in other languages as well
* Experience enabling commercial teams.
* Strong stakeholder management and communication skills.
**Success Measures**
* Examples: campaign performance, lead generation, brand engagement, project delivery
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