Director Marketing Europe

hiscox

📍 madrid amsterdam munich paris spain🕐 28d ago🔗 workday

Job Description

**Job Type:** Permanent **Build a brilliant future with Hiscox**   **Director Marketing Europe (gn)** ================================== **Department : Marketing Europe** **Reports to : CMO Europe & Head of Direct** **Hiscox Europe CDMP** **Our mission is clear:** one strong marketing voice, a unified, powerful and scalable Hiscox brand and excellence in customer solutions across Europe – always close to the market and customers’ needs. Hiscox Europe’s Propositions, Direct, Marketing, Communications unit (PDMC) becomes a European performance engine with shared standards, platforms and a clear framework – combined with targeted local excellence. This makes us faster, more consistent, more effective and more impactful. **Our ambition:** further drive and enable growth, increase efficiency, strengthen the brand and raise satisfaction among customers, partners and internal stakeholders. We create measurable value: more growth through scalable campaigns and tailored propositions, lower costs through standardization and shared assets, a stronger cross market brand and better steering through common KPIs and transparent processes. **The step from “I” to “We” to One Hiscox is significant** – professionally and personally. It defines consistent roles and decisions at both European and local level, and it establishes European centres of excellence in Marketing, Brand & Communications, Proposition & Customer Solutions, Performance Marketing and Customer Experience. Local strength remains crucial: our on-the-ground presence and proximity to brokers and end customers. Central and local roles complement each other in one united team. **Role Summary** The Director of Marketing Europe plays a pivotal leadership role in driving Hiscox’s commercial growth across the European region. Reporting directly to the CMO Europe & Head of Direct, this role is accountable for translating the European marketing strategy into effective execution across markets, enabling distribution teams, and strengthening the Hiscox brand. **Key Responsibilities** * Strategic leadership including defining the annual European marketing strategy. * Team leadership & development across markets and channels for a team of ~11-12 people · Market & distribution enablement including broker engagement. * Marketing strategy implementation and campaign activation. * Content & creative leadership ensuring high-quality and localized assets defined to channel needs. * Digital & CRM excellence includes platform optimization and automation for B2B channels. * Cross-functional collaboration with Group Marketing, CEO EU Office, Propositions, Underwriting, Sales, Comms/PR, Data & Analytics, Tech/IT. * The following core processes are key: * Marketing strategy, planning and pan european campaign execution as well and performance measurement. * Content strategy, production and asset management. * Digital marketing excellence B2B. * Broker/partner engagement programs. * B2B and B2C event planning and execution (trade fairs, exhibitions, broker events etc.) * Marketing budget ownership. **Key Skills & Competencies** * Strategic clarity. * Collaboration. * Innovation. * Data driven. * Decision making. **Experience & Qualifications** * Leadership in multi-country marketing organizations. * Strong strategic mindset with operational excellence. * Expertise in digital marketing, content creation, CRM and B2B Marketing. * Fluent in English and ideally in other languages as well * Experience enabling commercial teams. * Strong stakeholder management and communication skills. **Success Measures** * Examples: campaign performance, lead generation, brand engagement, project delivery #LI-DS1 _Work with amazing people and be part of a unique culture_
Director Marketing Europe at hiscox | MergeJobs