Director - Media Effectiveness

The Director of Marketing Effectiveness will play a pivotal role in steering the team's strategic & operational direction. Key responsibility is to take complete ownership of the overarching insights and analysis discipline within the practice. This expertise is critical for fostering collaboration across diverse channels, ensuring a cohesive and strategic response to meet our client’s marketing objectives. **Job Description:** **Key Responsibilities:** 1\. Execute Strategic Roadmap:    - Aid in executing a comprehensive strategic roadmap for marketing effectiveness.    - Incorporate methodologies like marketing measurement, simulation/forecasting, and scenario   planning.    - Drive tangible business outcomes through a well-defined and actionable strategy. 2\. Harmonize Online and Offline Channel Performance:    - Leverage marketing analytics to seamlessly harmonize online and offline perspectives of channel performance.    - Utilize MMM, MTA, test & control methodologies to present a unified, cross-channel view of marketing performance and attribution.    - Derive actionable insights to inform strategic decision-making. 3\. Client Data Acquisition:    - Facilitate clients in acquiring essential data for ROI analyses.    - Ensure a thorough understanding of client needs and goals to tailor data acquisition processes accordingly. 4\. Collaborate with the Media Team:    - Collaborate closely with the Media team to craft cross-channel measurement plans and KPIs.    - Consider business nuances like campaign objectives (e.g., performance vs. awareness) to ensure effective measurement strategies. 5\. Drive Evolution of Measurement Practices:    - Propel the evolution and acceleration of measurement practices.    - Introduce innovative test designs to ensure continual learning and adaptation to industry shifts. 6\. Refine and Enhance Analytics Models:    - Continuously refine and enhance marketing analytics and optimization models.    - Work closely with the data science team to adapt models to shifts in the business landscape. 7\. Develop Replicable Models and Tools:    - Develop replicable models, tools, and templates that are scalable and universally applicable across clients.    - Ensure the efficiency and effectiveness of measurement tools for seamless implementation. 8\. Ad Hoc Analysis and Decision Support:    - Address requests for ad hoc analysis to guide business decisions.    - Inform marketing budget allocation through comprehensive analysis and insights. Required : 9+ years of relevant experience. Skills Required: Marketing Analytics | Consumer Insights | Measurement & Attribution | Marketing Mix Modeling (MMM) | Media Effectiveness | Social Analytics and Listening | Revenue Growth Management (RGM) | Trade Spend Optimization | Pricing Strategy | Shopper Analytics | Digital Measurement | Cross-functional Stakeholder Management | Executive Communication | Strategic Consulting | Go-to-Market Strategy | Econometric Modeling | Promotional Effectiveness | Data Storytelling | Dashboard Building | Team management **Location:** Bangalore **Brand:** Dentsu X **Time Type:** Full time **Contract Type:** Permanent