Director of Brand Marketing Consumer & Home Services

### This is a remote position. MarketPro has been retained by a high-growth, private equity–backed company in the consumer services sector to **lead the search for** a Director of Brand Marketing. Backed by a top-tier consumer-focused investment firm, the company is executing an aggressive **acquisition-led growth strategy**, rapidly scaling a portfolio of **18+ established local brands** across the U.S. With significant capital investment and a best-in-class performance and analytics infrastructure already in place, the organization is now making a deliberate investment in building a **top-tier Brand function**. ### The Role The Director of Brand Marketing will define and execute the **brand strategy across a portfolio of local operating brands**, ensuring consistent positioning, stronger market differentiation, and measurable impact on demand generation. This leader will operate at both the **strategic and execution level**—partnering cross-functionally while building scalable systems that translate brand into performance. ### Key Responsibilities: * **Brand Strategy & Positioning** * Define and evolve brand architecture and messaging across a multi-brand platform * Develop differentiated positioning that breaks through in highly commoditized markets * Lead annual brand planning aligned to revenue and growth objectives * **Local Market Activation** * Translate brand strategy into effective, localized execution across diverse markets * Enable field teams with clear frameworks, tools, and creative assets * Ensure consistency while maintaining local relevance and resonance * **Media & Investment Strategy** * Oversee **$10M+ in brand media investment** across traditional and digital channels * Partner with analytics teams on **media mix modeling (MMM), incrementality testing, and ROMI optimization** * Continuously refine channel mix based on evolving consumer behavior * **Creative & Content Leadership** * Lead creative direction to build trust, emotional connection, and clarity of value * Develop scalable creative systems and asset libraries across brands * Manage agency partners and internal creative resources * **Growth & Integration** * Support onboarding and integration of newly acquired brands * Ensure continuity of demand while evolving brand positioning post-acquisition * Contribute to employer brand initiatives to support technician recruitment and retention ### What Success Looks Like: * Increased **branded search, direct traffic, and inbound demand** * Improved **marketing efficiency (CAC, ROMI, payback)** * Stronger **local brand equity and customer trust** * Reduced reliance on high-cost lead generation channels * A scalable brand system that supports continued acquisition and growth ### Requirements ### The Ideal Candidate: We are seeking a **strategic, hands-on brand leader** who has successfully operated in **multi-location, consumer-facing businesses** and understands how to connect brand investment to measurable business outcomes. ### Required Experience * 8–12+ years in brand marketing leadership roles * Proven experience in **multi-location, franchise, or distributed service models** * Experience managing **meaningful media budgets ($10M+)** and working with data/analytics teams * Track record of building or evolving brand systems that drive measurable growth ### Preferred Industry Backgrounds Strong preference for candidates with experience in: * **Home Services** (HVAC, plumbing, electrical, restoration, etc.) * **Consumer Services** (pest control, home improvement, field services, automotive services) * **Multi-Location / Franchise Models** (retail, fitness, healthcare services, dental/DSO, veterinary) * **Private Equity–Backed or High-Growth Platforms** Additional consideration for candidates from: * Scrappy **consumer/lifestyle brands** with experience scaling brand across markets ### Leadership Profile * Balances **creative instinct with analytical rigor** * Comfortable operating in a **fast-paced, high-growth, PE-backed environment** * Able to influence across **C-suite, field operators, and agency partners** * Brings a **builder mindset**—capable of creating structure, not just managing it * Thrives in environments that require **speed, adaptability, and accountability** Originally posted on [Himalayas](https://himalayas.app)