Director of Marketing

**Location** Charleston - 997 Morrison Drive, Suite 402 **Business** Our Growth, Your Opportunity At Maymont Homes, our success starts with people, our residents and our team. We are transforming the single-family rental experience through innovation, quality, and genuine care. With more than 20,000 homes across 47+ markets, 25+ build-to-rent communities, and continued expansion on the horizon, we are more than a leader in the industry—we are a company that puts people and communities at the heart of everything we do. As part of Brookfield, Maymont Homes is growing quickly and making a lasting impact. We are also proud to be Certified™ by Great Place to Work®, a recognition based entirely on feedback from our employees. This honor reflects the culture of trust, collaboration, and belonging that makes Maymont a place where people thrive. Join a purpose-driven team where your work creates opportunity, sparks innovation, and helps families across the country feel truly at home. **Job Description** As **Director of Marketing (Demand Generation)**, you own the full marketing-driven demand funnel from first touch through qualified lead, tour intent, and application. You are accountable for generating high-quality, conversion-ready demand and optimizing it into efficient, scalable leasing outcomes across all markets. You are responsible for ensuring marketing is not just driving traffic - but delivering measurable, revenue-impacting pipeline. \*\*Location: onsite in Charleston, SC 29403 (Charleston Technology Center)\*\* **Essential Job Functions** **Pipeline & Funnel Ownership** * Own full funnel: traffic  lead → tour → application → lease * Set and hit pipeline targets * Build forecasting models * Improve lead quality and conversion rates **Performance Marketing & Channel Optimization** * Own end-to-end acquisition strategy across all paid and owned channels (ILS, paid search, SEO, paid social, email, website) * Allocate and reallocate budget dynamically based on cost per lease and marginal ROI, not channel preference * Design and execute a rigorous testing roadmap across targeting, creative, bidding, and landing experiences * Identify scaling levers and aggressively double down on high-performing channels; eliminate underperforming spend quickly * Continuously improve lead quality, not just volume **Lease-Up & Market-Level Demand Strategy** * Own demand generation strategy for all new community lease-ups from pre-leasing through stabilization * Build qualified pipeline ahead of delivery timelines to ensure zero lag in occupancy ramp * Develop market-specific strategies based on competitive dynamics, pricing sensitivity, and renter behavior * Prioritize markets and allocate resources based on performance and opportunity, not evenly across the portfolio **Revenue Alignment & Funnel Conversion** * Own alignment between marketing, leasing, and operations to drive end-to-end conversion performance * Analyze and improve conversion rates at every stage: lead → tour → application → lease * Establish tight feedback loops with leasing teams to identify friction points and lost opportunities * Use demand data to inform pricing, incentives, and positioning decisions in real time **Data, Attribution & Performance Management** * Utilize the Maymont data science team and own full-funnel reporting, forecasting, and marketing performance analysis across all markets * Implement and refine attribution models to understand true channel contribution * Make fast, high-confidence decisions with imperfect data; adjust strategy in real time based on performance signals **Creative & Conversion Strategy** * Ensure all messaging, creative, and digital experiences are built to drive conversion, not just engagement * Partner with creative resources to produce and iterate on high-performing assets quickly * Continuously test and optimize landing pages, CTAs, and user journeys to improve conversion rates * Maintain brand consistency, but prioritize performance and clarity over aesthetics **Team & Vendor Leadership** * Lead a marketing team with clear roles, responsibilities, and performance expectations * Establish and enforce accountability systems tied to measurable business outcomes (not activity) * Develop talent through structured coaching, feedback, and training programs * Set and track performance metrics across all marketing functions (pipeline, CAC, conversion, ROI, etc.) * Create a culture of ownership where underperformance is addressed quickly and directly * Translate company goals into clear, executable marketing plans with defined owners * Manage agencies and vendors with strict performance expectations tied to measurable outcomes * Create a culture of speed, experimentation, fun, and continuous optimization **Additional Responsibilities** * Perform other duties as assigned to support business objectives **Performance Expectations & Key Metrics:** Performance will be evaluated based on measurable outcomes aligned with company and departmental goals. Metrics may include: * **Qualified Lead Volume:** Consistently generating high-intent demand that converts into tours and applications, not just raw lead volume * **Cost Efficiency (Cost per Lease):** Driving down acquisition costs while maintaining or improving conversion performance * **Marketing Funnel Conversion Rates:** Improving performance across marketing-controlled stages (traffic → lead → tour intent → application) and influencing downstream conversion * **Pipeline Contribution to Occupancy & Revenue:** Directly impacting market- and community-level leasing performance through marketing-driven demand and conversion improvements **Required Qualifications** **Education** * Bachelor's degree in Marketing, Business Administration, Communications, or a related field **Experience** * 8+ years of progressive marketing experience with a strong focus on demand generation or growth * Proven ownership of pipeline/revenue * Demonstrated success in Multifamily, Single-Family Rentals (SFR), or Build-to-Rent (BTR) marketing or an adjacent consumer real estate vertical * Proven ability to manage marketing strategy across a large, multi-market portfolio simultaneously * Experience setting and managing marketing budgets with accountability to ROI * Track record of leading and developing high-performing marketing teams **Skills & Competencies** * Deep expertise in performance marketing: paid media, ILS optimization, SEO/SEM, email, and digital channels * Strong analytical mindset with experience using CRM and reporting platforms (Salesforce, HubSpot, Tableau, or similar) * Exceptional communication and presentation skills - comfortable in executive-level discussions and community-level conversations alike **Preferred Qualifications** * Experience with BTR or multifamily lease up communities from pre-leasing through stabilization * Familiarity with property management and marketing tech stacks common in SFR/MF (Entrata, RealPage, Yardi, Rently, Engrain, MRI, Tour24, or similar) * Experience operating inside a high-growth, PE- or institutional-backed real estate platform * Passion for resident experience and a customer-first marketing philosophy * MBA or equivalent advanced degree **Why work for** **Maymont Homes?** **Our Mission -** "_We Positively Impact the Lives in the Communities We Serve_." Every role contributes to this purpose, helping families find a place to call home while making a difference in the communities we support. **Certified Great Place to Work®** - Our people make us who we are. This certification celebrates the values and culture that fuel collaboration, innovation, and care. **Outstanding Benefits** - Backed by Brookfield, our benefits include a 5% 401(k) match, wellness credits that reduce healthcare costs, and up to 160 hours of PTO annually for full-time employees. **Career Growth** - With continued expansion planned for Maymont, you'll find meaningful opportunities to grow your skills, advance your career, and make an impact. **Strong Foundation** - As part of Brookfield Asset Management, one of the world's largest real estate asset managers, we have the stability, resources, and vision to keep growing. _Equal Opportunity Employer: Minorities/Religion/Sex/Protected Veterans/Disability/Sexual Orientation/Gender Identity/Marital Status/Pregnancy/Age/National Origin/Genetic Information._ #MYMT