Director of Partnerships
deskbird
📍 hybrid - berlin germany🕐 4mo ago🔗 personio
Job Description
As part of **deskbird**, a fast-growing workplace tech company backed by a **$23M Series B** and trusted by leading global brands, you’ll work alongside an ambitious, high-performing teams with a proven product and a clear strategy.
We are building a r**evenue-driven GTM organization** where partnerships are a **core growth channel,** not a side initiative.
The Director of Partnerships will own the **end-to-end partner strategy,** including:
* Acquisition of high-value strategic partners
* Growth and monetization of existing partners
* Using partnerships as a key lever for international expansion
This role is responsible for turning partnerships into a **predictable, scalable source of pipeline and ARR.** **1\. Own Global Partner Strategy & Revenue Contribution
**
* Define and execute the global partnerships strategy aligned with company revenue goals.
* Build partnerships into a meaningful, measurable revenue channel
* Define: Target partner types (e.g. resellers, channel, strategic, tech, ecosystem), revenue contribution targets & market-specific partnership strategies.
* Ensure partnerships are not measured by volume, but by: Pipeline generated, revenue closed & long-term partner value.
**2\. Acquire High-Impact Strategic Partners
**
* Identify and prioritize partners that: Provide access to target ICPs, accelerate entry into key markets & complement our product and positioning.
* Lead end-to-end partner acquisition: Sourcing, negotiation, structuring agreements & onboarding.
* Focus on **quality over quantity:** Fewer, high-performing partners & clear monetization potential from day one.
**3\. Drive Partner Growth & Monetization
**
* Own ongoing performance and growth of existing partners.
* Ensure partners: Actively generate pipeline, are enabled to sell effectively & are integrated into GTM motion.
* Build structured partner growth programs: Joint GTM initiative, co-marketing campaigns, account mapping and co-selling & performance tracking and reviews.
* Move the organization from: “We have partners” → “Partners generate meaningful ARR”
**4\. Use Partnerships as a Market Expansion Lever
**
* Leverage partnerships to: Enter new geographic markets (especially where direct presence is limited) & accelerate market penetration in strategic regions.
* Identify partners with: Strong local presence, established customer relationships & distribution or influence in key markets.
* Build region-specific partner strategies aligned with POD structure.
**5\. Partner Closely with Demand Gen & Sales
**
* Work with Demand Gen to: Build co-marketing campaigns, activate partner-driven pipeline & support regional GTM initiatives.
* Align with Sales to: Enable co-selling, support strategic deals & integrate partners into account strategies.
**6\. Partner Enablement & Program Development
**
* Define and build: Partner onboarding processes, enablement materials (with PMM and GTM Ops), incentive structures & partner tiers and programs.
* Ensure partners: Understand our value proposition, can position and sell effectively & are motivated to prioritize our solution.
**7\. Partner Performance Tracking & Accountability
**
* Define and track: Pipeline generated by partners, revenue contribution, partner activation rates & time-to-first-deal.
* Partner with GTM Ops to: Ensure visibility into partner-sourced and influenced revenue & build clear reporting and attribution.
* Regularly evaluate: Which partners to scale, which partners to fix & which partners to exit.
* 8–12+ years in partnerships, business development, or channel roles in B2B SaaS
* Proven track record of: Building and scaling partnership programs & driving measurable revenue through partners.
* Experience in: Partner acquisition and negotiation, partner growth and monetization & international or multi-region partnerships.
* Strong commercial mindset, thinks in pipeline and revenue, not relationships.
* Strategic thinker, understands how partnerships fit into GTM.
* Strong operator, can build structure, process, and programs.
* Excellent communicator and negotiator.
* Based in Europe.
**Bonus**
* Fluent or Native in German.
* Experience in European and/or US markets.
* Experience in both early-stage and scaling environments.
* Familiarity with SaaS partner ecosystems (resellers, integrators, tech partners).
* **Grow fast:** Join Europe’s leading workplace management software company and accelerate your career development.
* **Annual company summit:** Meet the whole team at our yearly summit in inspiring locations across Europe [(check out the video from our last summit).](https://www.youtube.com/watch?v=fJuVQxs1kaM)
* **Team “Bursts”:** Unlimited opportunities to collaborate with your team in person.
* **Home office support:** Financial contribution to set up a comfortable, productive home office.
* **Learning & development:** Annual budget for coaching, certifications, and conferences.
* **Hub visit:** Yearly sponsored trip to one of our hubs.
* **Generous annual leave:** Plenty of time off to recharge.
* **Joy budget:** Annual budget to spend on activities that spark joy, connection, and shared energy.