E-Commerce Key Account Executive Dermatological Skincare
qmed cn
📍 shanghai china🕐 2mo ago🔗 workday
Job Description
高德美(瑞士证券交易所:股票代码为"GALD") 致力于成为专注皮肤学领域的全球领导者,业务遍及约90个国家和地区。我们提供创新、以科学为基础的优质旗舰品牌和服务组合,横跨注射美学、日常护肤和皮肤治疗这三个快速增长的皮肤学细分市场。自1981年成立以来,我们一直热忱专注于人体最大的器官——皮肤,与专业医务工作者合作,以卓越成果满足求美者、消费者和患者的个性化需求。肌肤塑造了我们的人生故事,由此,我们致力于不断推进“每一个进步 为每一寸肌肤”。更多信息请访问:[www.galderma.com](https://www.galderma.com)
我们欢迎专注于成果、乐于学习并能带来积极能量的同事加入我们。他们需要将主动性,团队合作和协作精神完美结合。最重要的是,他们必须为我们每天服务的消费者、患者和医疗行业人士做有意义的事情而充满热情。我们致力于赋能每位员工,促进他们的个人成长,同时确保当前和未来的业务需求得到满足。在高德美,我们拥抱多样性,尊重每一位员工的尊严、隐私和个人权利。我们坚信,致力于成为世界领先的专业皮肤学公司是我们共同的雄心抱负。加入我们,您将有机会获得具有挑战性的工作经历的绝佳机会,并创造无与伦比的直接影响。
**Core Mission**
* To support the E-Commerce Key Account Manager in executing Douyin social commerce operations, with primary focus on (1) brand self-livestreaming execution and optimization, (2) short video content planning and production coordination, and (3) Douyin store daily operations management, in order to drive channel growth and achieve business KPIs.
**Work Environment & Key Data**
* Location: Shanghai
* Reporting: E- Commerce Key Account Manager
* Contacts:
Internal:
* Brand Marketing, Digital Marketing
* Trade Marketing
* Finance
* Supply Chain
* Legal
External:
* Douyin platform teams
* MCNs Top KOLs and their team
* DP partners (store ops, live ops), distributors
* 3rd-party service vendors
**Duties and Responsibilities**
* Execute brand self-livestreaming operations: manage livestream scheduling, script preparation, product selection, pricing/promo setup, host coordination, and on-air execution.
* Monitor and optimize self-livestream performance in real time: adjust traffic strategies, product sequencing, and promotional mechanics to maximize conversion and ROI.
* Plan and coordinate short video content production: develop content calendar, brief creative teams/agencies, manage filming and editing workflow, and ensure timely publication aligned with brand and campaign objectives.
* Analyze short video performance data (views, engagement, traffic conversion) and continuously optimize content strategy to drive organic traffic growth.
* Manage day-to-day Douyin store operations with DP partners: product listing, merchandising updates, page optimization, customer service oversight, and compliance checks.
* Track and report channel performance KPIs (GMV, traffic, conversion, repurchase); prepare regular data analysis reports and provide actionable insights to the team.
* Collaborate with Brand/Digital Marketing teams on campaign execution for big promos (e.g., 618, Double 11) and new product launches on Douyin.
* Track and manage operational budgets (traffic investment, production/studio costs, TP service fees); ensure timely payment processing and cost efficiency.
* Conduct competitive analysis and monitor Douyin platform trends, algorithm updates, and best practices; provide insights and recommendations to support channel strategy.
Profile
**Requirements**
_Profile and Technical Skills_ :
Education/Training :
* Bachelor degree in Business, digital or e-commerce degree preferred
Work Experience :
* 1-3 years of experience in e-commerce operations, preferably on Douyin or other social commerce / livestreaming platforms.
* Hands-on experience in brand self-livestreaming operations and short video content management is preferred.
* Experience in skincare, personal care or FMCG industry is a plus.
Required pre-requisites skills/experience for this position :
* Familiar with Douyin commerce ecosystem: self-livestream operations, short video content strategy, traffic mechanics (incl. paid traffic basics), and platform promotion tools.
* Strong data analysis skills; proficient in Excel and common e-commerce/content analytics tools (e.g., Douyin Compass/Juliang Qianchuan).
* Good communication and coordination skills; able to work effectively with internal teams and external partners (DP, content agencies).
* Detail-oriented with strong execution capability; able to manage multiple tasks in a fast-paced environment.
* Proficient in Mandarin; English communication skills preferred.
_Behavioral skills_
* Execution & Ownership: Proactive, self-driven, and accountable for delivering results with high quality and on time.
* Teamwork & Collaboration: Ability to work in cross-functional team settings and coordinate smoothly with multiple stakeholders.
* Learning Agility: Enthusiastic about social commerce trends, content creation best practices, and emerging platform features; quick to learn and adapt.
* Resilience: Comfortable working under pressure in a fast-changing, high-growth environment.