E-Mail Marketing & Content Specialist

#### Join Trusted Shops – Europe's Leading Trust Platform Trusted Shops develops innovative SaaS solutions that empower more than 40 million consumers and over 30,000 businesses across Europe. Our portfolio includes the Trusted Shops Trustbadge®, Buyer Protection solutions, customer review management, and the eTrusted Experience Feedback Platform. For more than 25 years, our mission has been simple: building trust in digital commerce and strengthening relationships between businesses and consumers. To strengthen our **Digital Business & Automation Team**, we are looking for an experienced and creative: **Email Marketing & Content Specialist (f/m/d)** #### Your Impact As part of our Digital Business & Automation Team, you will design and optimize scalable customer communication programs that drive customer engagement, retention, and growth. Using marketing automation, customer insights, and data-driven decision-making, you will support our self-service business through high-performing email campaigns and compelling content experiences. #### Your Responsibilities * Plan, create, execute, and optimize **email marketing campaigns** across the entire customer lifecycle. * Develop engaging and conversion-focused content for **emails, landing pages, customer journeys, and marketing campaigns**. * Build, manage, and optimize **HubSpot workflows, campaigns, templates, and automation processes**. * Ensure excellent campaign execution through **quality assurance (QA), audience segmentation, personalization, and customer targeting**. * Analyze campaign performance using KPIs and reporting dashboards and conduct **A/B testing** to improve open rates, click-through rates, engagement, and conversions. * Collaborate with cross-functional teams including Marketing, Product, Customer Success, and Sales to translate business objectives into impactful customer communications. * Contribute to customer retention and lifecycle marketing initiatives that improve customer experience and long-term value.